Research Degree

Master & Doctoral Programs

MPhil in Marketing or in China Business is a research-oriented programme. It trains research specialists in various Marketing or China Business areas. It also prepares graduates to advance to PhD studies.

PhD in Marketing or in China Business is a research-oriented programme. It combines vigorous methodological training, up-to-date subject knowledge with indigenous research issues. It prepares future scholars in Marketing or China Business.

Selected Research Area

• Marketing
• Marketing communications, marketing channels, marketing strategy, services marketing, marketing research, product innovation, international marketing, economics of marketing, cross-cultural marketing, consumer behaviour, and customer satisfaction.
• China Business
• Chinese management, Chinese culture, political economy of China, marketing in China, joint ventures in China, and China's economic transition.
• International Business
• Comparative management, globalization strategies, joint ventures, foreign direct investment, market entry strategies, political risks, and government and business.
• Strategic Management
• Firm performance, business environment, and market structure.

Application

All the applications should be sent to the School of Graduate Studies of City University of Hong Kong, for more information about the application, please visit the website
http://www.cityu.edu.hk/sgs/applicants/applicants_r.htm.

Inquiry

Dr. Daniel Ding
Associate Professor
Research Degree Coordinator
Email : mkding@cityu.edu.hk