Research Seminars
| Date |
Topic |
Speaker |
| 17-Sep-2009 |
1) The Influence of Chinese dialectical thinking on negative review online 2) Pre-launch Word-of-Mouth and its dynamic effect on expectation for movie quality |
1) Miss Ma Mingna 2) Mr. Wang Feng, Research Assistant, Department of Marketing, City University of Hong Kong, PhD Student at Wuhan University |
| 17-Sep-2009 |
3) The moderating effect of status symbol and intimacy on the dissolution intention of brand relationship 4) How does consumer reciprocate gifts in China? |
3) Mr. Wang Xingang 4) Miss Zhou Yuanyuan, Research Assistant, Department of Marketing, City University of Hong Kong, PhD Student at Wuhan University |
| 29-Sep-2009 |
Magical Thinking and the Experiential System: Is Intelligence Contagious? |
Dr. Thomas Kramer, Associate Professor, Marketing and International Business, Zicklin School of Business, Baruch College, The City University of New York |
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