College of Business
AACSB International EQUIS - European Quality Improvement System International Partner: UC Berkeley

Welcome to Alumni Relations

MESSAGE FROM THE DEAN

Message From Dean

The College of Business is a globally-oriented business school with alumni all over the world. I want to take this opportunity to welcome graduates, current students, and friends to connect with us. Our aim is to reunite alumni, students, and faculty members of the six departments under the College of Business.

We hope to encourage you, our valued alumni and friends, to take a look at your achievements and your network. Our editor has spoken to some of you about your CB journey and challenges at work. These inspiring stories are presented in this issue.

I hope that these featured stories can RE-ignite your passion.

VIEWPOINT

Viewpoint

Dr. Maggie Dong
Assistant Professor in the Department of Marketing

Observer Effects of Punishment in a Distribution Network
Conventional wisdom in marketing highlights the use of positive mechanisms, such as monitoring and incentive devices, to safeguard exchange relationships against opportunism. The effectiveness of using disciplinary actions or punishments to govern channel relationships however remains unclear. Focusing on the examination of dyadic relationships, previous research suggests that punishment should be... [ Full Story ]


Featured Alumnus

[ All Stories ]
Viewpoint

Timothy Wong
Doctor of Business Administration Candidate

Youngest DBA Student
At 20 years of age, he founded his first event production company; at 22 years of age, he owned five different, yet inter-related, companies; and now at 28, he is studying in the DBA program at City University of Hong Kong (CityU). His name is Timothy Wong (Tim), the youngest Doctor... [ Full Story ]


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