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Programme Aims

This innovative integrated programme aims to provide students with broad-based business and managerial knowledge, specializing in key marketing and information systems concepts. Students will acquire substantive knowledge to help them to conceptualize, design, implement, and manage marketing campaigns and marketing information systems.

On completion of the programme, students should be able to apply emerging technologies and systems to enhance marketing initiatives. Our graduates will be equipped with analytical and entrepreneurial skills to spot key market trends and fully exploit business opportunities. They will be capable of applying emerging technologies and systems to enhance marketing initiatives.