College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System

BCD News

AI Certificate Programme - How big data and AI do our work?

DSC03112_meitu_2_resized.jpg
DSC03120_meitu_3_resized.jpg

Date:  Feb 15,  2019
Venue: 8-210, 8/F, Lau Ming Wai Academic Building
Title: AI Certificate Programme - How big data and AI do our work?
Speaker: Mr Edmund Lee

The Digital Analytics Association of Hong Kong shared on two topics: Data-driven decision making in marketing and customer relationship; and; transforming traditional media for data-driven content strategy using big data and AI. This session of the AI Certificate Progamme helps participants understand more AI applications in depth by hearing more on current market information and future trends.