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FB5632 - e-Commerce and Digital Marketing

Offering Academic Unit
College of Business
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2023/24, Summer 2024

* The offering term is subject to change without prior notice
 
Course Aims

The aim of this course is to provide students with the ability to:

 

  • Evaluate the role of e-commerce and digital marketing components in current marketing frameworks
  • Apply e-commerce and digital marketing processes in traditional business environments
  • Develop and evaluate innovative e-commerce and digital marketing strategies
  • Apply e-commerce and digital marketing concepts to enhance customer satisfaction

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB5632.pdf

Useful Links
College of Business