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College of Business
AACSB International EQUIS - European Quality Improvement System International Partner: UC Berkeley

Department of Marketing

mkt

The Department of Marketing aspires to be internationally recognised as a leading academic force in training future marketing professionals in the Asia-Pacific region. The distinctive features of the department include:

  • We are student and learning centred.
  • We focus on professional excellence.
  • We emphasise both breadth (regional and global knowledge, language proficiency, communication skills, interactive digital media knowledge and creative thinking) and depth (problem-solving capability, subject-area knowledge and effective decision-making tools) in marketing education.
  • We care about the whole person development of our students.
  • We aim to develop mature and all around business professionals with exposure to other disciplines and with a strong sense of social responsibility.