Bachelor's Degrees

BBA Information Systems (1092) – Information Management for Financial Services
工商管理榮譽學士（資訊系統）(1092) － 金融服務資訊管理

Hong Kong is an international centre for financial services that plays an important role in the Greater China region and other parts of the world.  According to a survey performed by HSBC in mid-2009, its ebanking services had been increased from 7.8% in June 2005 to 74.8% in June 2009.  There is a growing demand for professionals with knowledge and skills for information management for financial services in Hong Kong.

To equip yourself with the knowledge, skills and qualifications to become a professional in information management for financial services and ride with the rising trend together with Hong Kong, this programme is your best choice to start your career.
This programme aims to prepare students with knowledge and skills in business intelligence, risk management and business process management with applications in financial services. Students will develop their careers as data analysts, business analysts, and systems analysts for financial services industries, e.g. banks, accounting firms, insurance companies and financial services departments in large organizations.

香港是國際金融中心，更是大中華地區及世界各地的金融服務主要橋樑。根據匯豐銀行在2009年中所做的一項調查，電子銀行服務佔所有銀行服務的比率由2005年6月的7.8％上升至2009年6月的74.8％。香港對金融服務資訊管理專才的需求不斷增長。
若你想成為未來的金融服務資訊管理專才並迎著香港的金融服務大趨勢，本課程是你開展未來專業的最佳選擇。

本課程旨在培養學生金融服務資訊管理行業所須的專業知識和技能，如商業智能，風險管理和業務流程管理等。學生將投身於金融服務業，如銀行，會計事務所，保險公司和大企業的金融服務部門，成為數據分析師，業務分析師，和系統分析師等專才。

[Learn more about BBA IS]

BBA Electronic Commerce (1169) – Internet Services and Marketing
工商管理榮譽學士（電子商貿）(1169) － 互聯網服務和巿場推廣

Hong Kong is an international trade centre. According to a survey conducted by the Census and Statistics Department of the HKSAR government, the percentage of products and services transactions conducted over the Internet had two digits growth every year in recent decades.  E-commerce is also one of the two most promising industries that continuously attracts attentions in global capital markets.  This creates great demands for people with knowledge and skills of international trading, Internet services and marketing.  

This programme aims to prepare students with knowledge and skills in Internet services and marketing with focus on international trading.  Students will develop their careers as customer service managers, Internet marketing specialists and managers in e-commerce firms, governments and organizations with eBusiness applications.

香港是國際貿易中心。根據香港特區政府統計處的一項調查，在最近十年內，透過互聯網來處理的產品和服務交易每年都有兩位數的增長，以百分比計。電子商務也是全球兩個發展最快的行業之一，深受國際投資者的注視。因此，香港的互聯網服務和巿場推廣的專才是供不應求。

本課程旨在培養學生互聯網服務和巿場推廣的專業知識和技能，為未來投身國際貿易行業作好準備。學生將服務於電子商務公司、政府和商業貿易機構，從事客戶服務經理，互聯網營銷專家，和電子商務經理等職位。

[Learn more about BBA EC]

BBA Global Business Systems Management (1171) – Management of Global Technology Business
工商管理榮譽學士（環球商業系統管理）(1171) － 跨國技術企業管理

Hong Kong is a global business centre that connects China with rest of the world.  According to the statistical data by the Hong Kong Stock Exchange, the number of mainland companies listed in Hong Kong has bypassed that of Hong Kong companies. Also more and more multi-national companies use Hong Kong as a spring board to invest in China. This creates a great demand for people to analyze the values of the technology ventures and to manage them effectively.  

This programme aims to prepare students with knowledge in multi-cultural management, technologies, and finance with focus on communication and problem-solving skills. Students will complete their 3 year studies in 3 universities from 3 different countries/regions, including one university (e.g. University of British Columbia, Carnegie Mellon University, and Copenhagen Business School) in Europe, North America or Australia, and another one (e.g. Tsinghua University, Fudan University) in Greater China Region.

Various scholarships and financial aids are provided for qualified students to complete the overseas exchange studies and internship opportunities.
    
香港是一個連接中國與世界其他國家的國際商業中心。根據香港交易所的統計數據，國企的數目及成交額已經超越香港上市公司的總和。越來越多的跨國企業也在香港設立總部，並通過香港投資中國。因此香港對技術企業分析與管理的專才需求不斷增長。

本課程旨在培養學生跨國企業管理所須的專業知識和技能，如多元文化的企業管理，創新技術應用，財務分析等，著重分析與解決問題的能力和溝通技巧等。學生將在3個不同國家/地區的3所大學完成3年的學位課程。其中包括一所歐美或澳洲的大學（如：加拿大卑斯大學，美國卡內基梅隆大學，丹麥哥本哈根商學院）和一所大中華地區的大學（如：清華大學，復旦大學）。

大學提供多種奬學金和資助計劃，幫助學生完成一年的海外交流與實習課程。

[Learn more about BBA GBSM]

BBA Marketing Information Management (1183) – IT Marketing and Marketing Intelligence
工商管理榮譽學士（營銷資訊管理）(1183) － 科技營銷和營銷智能

Hong Kong has a fast growth of using the Internet and other emerging channels as marketing channels, the effective marketing conducted over the Internet and emerging channels and better understanding of customers will be vital to the success of companies. According to a survey conducted in 2008, graduates with marketing and information management skills are in high demand and companies are willing to pay 20% more to hire them.

To equip yourself with the knowledge, skills and qualifications to become a professional in IT marketing and marketing intelligence and prepare yourself to be competent in the new marketing arena, this programme is your best choice to start your career.

This programme aims to prepare students with knowledge and skills in applying information technology tools to cutting-edge marketing applications, such as customer relationship management, Internet marketing and database marketing, so as to spot key market trends and fully exploit business opportunities. Your unique skill sets will also enable you to become effective sales/marketing managers for IT organizations.

香港企業利用互聯網作為營銷渠道已經成為未來的大趨勢，有效的互聯網營銷和更清楚了解客戶將是企業成功的關鍵。2008年的一項調查顯示，企業對擁有市場營銷和資訊管理技能的畢業生需求很大並願意支付額外20％薪金來聘請這方面的專才。

若你想成為未來的科技營銷及營銷智能專才並迎著香港日益增長的需求，本課程是你開展未來專業的最佳選擇。

本課程旨在培養學生將來投身科技營銷及營銷智能行業所須的專業知識和技能，如客戶關係管理，互聯網營銷和數據庫營銷等，以發掘市場趨勢令企業能充分利用商機。畢業生也能勝任IT公司中的銷售/營銷經理。

[Learn more about BBA MIM]