BBA (Hons) Electronic Commerce
工商管理榮譽學士(電子商貿)
Our Target
Start Your Career Here
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Hong Kong is an international trade centre. According to a survey conducted by the Census and Statistics Department of the HKSAR government, the percentage of products and services transactions conducted over the Internet had two digits growth every year in recent decades. E-commerce is also one of the two most promising industries that continuously attracts attentions in global capital markets. This creates great demands for people with knowledge and skills of international trading, Internet services and marketing.
香港是國際貿易中心。根據香港特區政府統計處的一項調查，在最近十年內，透過互聯網來處理的產品和服務交易每年都有兩位數的增長，以百分比計。電子商務也是全球兩個發展最快的行業之一，深受國際投資者的注視。因此，香港的互聯網服務和巿場推廣的專才是供不應求。
Rewarding jobs include:
- Online Service Manager
- Internet Marketing Manager
- Customer Account/Relationship Manager
- Internet Campaign/Event Manager
- Customer Support Analysts
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How Do You Get In
To be eligible for admission, you must satisfy the General Entrance Requirements and the following specific entrance requirements:
- D in HKCEE Additional Mathematics or Mathematics
or
- E in AS Level Applied Mathematics, or Further Mathematics, or Mathematics and Statistics, or Mathematics with Application, or Pure Mathematics, or Statistics
or
- E in AL Applied Mathematics, or Further Mathematics, or Pure Mathematics
What You Will Be Studying
| BBA (Hons) in Electronic Commerce |
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Semester A |
Semester B |
| Year 1 |
- Accounting I
- Management Sciences I
- Management
- Economics I
- Management Information Systems I
- English Communication Skills for Business I
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- Accounting II
- Management Sciences II
- Chinese Communication Skills
- Economics II
- Management Information Systems II
- English Communication Skills for Business II
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| Year 2 |
- Data Management
- User Interface Design, Prototyping and Evaluation
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- Information Products and Service Design
- Social, Legal and Ethical Issues of the Internet
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Semester A or Semester B
- Business & Law
- Marketing
- Interactive Skills Workshop for Business
- Financial Management
- China Business Workshop
- English Communication Course
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| Each BBAEC student is required to choose any 2 courses (6 credits) from the following list: |
- Information Systems Implementation
- Systems Analysis and Design
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- Business Data Communications
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| Year 3 |
- Strategy & Policy
- Outsourcing and Project Management
- Chinese Civilization (CCIV)
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- Cyber Marketing and Customers Relationship Management
- Online Services Management
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| Each BBAEC student is required to choose any 3 courses (9 credits) from the following list: |
- Business Intelligence and Data Mining
- Service Quality Management
- Services Marketing
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- Business Process Management
- Technology Entrepreneurship
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Professional Accreditation
Our BBA degree allows you to have exemption from some courses in the Hong Kong Institute of Certified Public Accountants (HKICPA) programme and appropriate exemptions from the Association of Chartered Certified Accountants (ACCA).
Some courses in the programme prepare you for the professional examinations and certifications for Project Management Professional (PMP), Certified Information Systems Auditor (CISA), and Certified Information Security Manager (CISM)
Bonus Features
- Student exchange programmes
- Internships
- Overseas Study tours
- Company visits
- Professional mentoring
- Meeting business leaders
- APEX Scholarships
JUPAS applicants, please visit our BBA JUPAS website.
Do You Know?
- We are the largest IS department in Hong Kong.
- We are ranked as the Top 5 IS department worldwide and the First outside North America .
- The only department at CityU that has won 10 CityU Teaching Excellence Awards in the past.
- We have a fully globalized team of teaching staff (around 40 teaching staff who come from 10 countries).
- Our faculty members sit on the boards of various governmental agencies, business organizations, and International academic associations.
Useful Links
Department of Information Systems
College of Business
Programme Descriptions
