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Internet Services and Social Networks Stream

Why We Are Unique

Beyond equipping our students with cutting-edge software tools, we're passionate about bringing the best learning environment through internships and company placements in Internet + companies

What You Will Be Studying

Mobile and Internet services on the cloud are widely accepted ways of increasing work efficiency and improving customer satisfaction in local business firms. Social media and social networks are growing in popularity and have changed the way we do business. The Internet Services and Social Networks stream equips students with knowledge and skills to be successful in the knowledge society.

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Major courses:

  • Social Media and Social Networks
  • Search Engine Optimization
  • Digital Marketing and Customer Relationship Management
  • O2O Services

 

Career Prospects - what our alumni have achieved

Graduates may find jobs as digital marketing managers, e-commerce managers or e-business analysts in e-commerce firms, government departments and organizations with information service needs.

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"Being able to stand out from 3,000 other job applicants of a multi-national corporation such as Facebook is not easy.

This course helped me in building a solid foundation in areas like search engine optimization (SEO), keyword search, cost per click, cost per thousand impressions, etc. The courses are very up-to-date with current business trends, which enabled me to impress my interviewers at Facebook and land my dream job with them."


 

Mr. Jerry Zhang

Clients Solutions Analyst

Facebook Hong Kong

Professional Qualifications

Google Analytics, Google AdWords Analytics or data mining certificates


Professional Qualifications

  • Google Analytics, Google AdWords
  • Analytics or data mining certificates
  • Certified Digital Marketer (CDM) to HKAIM

Student's Sharing

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Our Graduates

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Chan Chun Wa
2015 BBA IM ISSN
AXA

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Fung Ka Chun, Allen
2015 BBA IM
Standard Chartered Bank

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Wong Siu Lun
2015 BBA IM
International Bank


 

Our Instructors

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Major Leader:

Dr. Hailiang CHEN

Phone: +852 3442-9228

Email: hailchen@cityu.edu.hk

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Stream Advisor:

Mr. Albert CHUNG

Phone: +852 3442-8523

Email: ykchung@cityu.edu.hk


Admissions Information

BBA Information Management
工商管理學士(資訊管理)

Admission Code JS1004(JUPAS), 1092A(Non-JUPAS)
Mode of Funding Government funded
Mode of Study Full-time
Indicative Intake Target JUPAS and non-JUPAS government-funded places : 99
Suggested Study Plan*

Intake 2017 - 4-year(BDIS), 4minus1, 4minus2
Intake 2016 - 4-year(BDIS), 4minus1, 4minus2
Intake 2015 - 4-year, 4minus1, 4minus2
Intake 2014 - 4-year4minus1, 4minus2
Intake 2013 - 4-year4minus1
Intake 2012 - 4-year

Tuition Fee Click here for more information
Admissions Tutor Miss Tania LAU
tania.lau@cityu.edu.hk
Major Leader Dr Hailiang CHEN
hailchen@cityu.edu.hk
Stream Advisor Mr Albert Y K CHUNG 
ykchung@cityu.edu.hk​

General Enquiries

 

 

 

 

 

E-mail: BBAIS@cityu.edu.hk

Telephone: +852 3442 8521

WhatsApp: (852) 6874-0824

Wechat: BBAIS_CityU

Facebook: BBAIS CityU

Linkedin: BBAIS CityU

Instagram: BBAIS CityU

Website: www.cityu.edu.hk/is/BBAIS


* IS Department reserves the right to make adjustments to the course offering pattern whenever appropriate. Programme structure, course codes and course titles are subject to continuous review and changes without prior notice.

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