City University of Hong Kong
 
   
An e-business programme for business professionals

E-business is more encompassing than e-commerce. Business professionals need to understand more than transaction processing and other fulfilment via IT and communication technologies. They also have to understand the profound changes in the business environment, supply chains, organisation infrastructure and organisation forms brought about by e-business.

Our MScEBKM programme therefore covers a broad range of objectives, spanning technical, managerial, and organisational change topics. Once you have successfully completed the programme, you will be well equipped to take on the challenges and grasp the opportunities of the new economy. You will know how to evaluate e-business opportunities, how globalisation affects e-business, how to take advantage of new information technologies, how to make necessary changes to the organisation structure and organisation processes, and most important of all, how to make e-business sustainable and profitable.

Our programme is clearly targeted towards business professionals. For many, this includes an undergraduate degree in business (or related discipline) together with considerable work experience. Several of our students, however, already hold another graduate degree, such as an MBA or EMBA before entering the programme. As a specialist post-graduate programme, the MScEBKM builds on the knowledge of these programmes, and is highly synergetic with them.

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