DIRECTOR'S MESSAGE
Dr Y C Chan (曾淵滄博士)
BSc Nanyang, MA Lancaster
PhD Manchester, FIPC, MIIE, ABCS
"Management professionals need to frequently refresh their knowledge and keep up to date with the latest management and business developments to survive in today’s competitive business environment. CityU’s MBA programme offers you a unique life-long learning opportunity. It runs a ten-day Enterprise Diagnostic Residential Trip outside of Hong Kong, normally in mainland China. This course, the first of its kind in the world, provides students with a real case study of an enterprise. You will also have the valuable opportunity to gain international exposure and learning experience on the UC Berkeley campus in the United State by attending a 5-day Advanced Management Programme delivered by academics of Haas School of Business.
The MBA Project provides an excellent opportunity for participants to relate theory to practice and to demonstrate enhanced managerial competence through the investigation and analysis of a significant real problem in a chosen area of management operation or strategy, and to implement appropriate proposals to tackle the problem. The MBA programme also offers excellent value for money, and the CityU campus is conveniently located in Kowloon Tong, just a 15-minute MTR ride from Central."
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