Programme Electives

FB5142 - Advanced Corporate Finance (3 credits)

This course aims to provide students with in-depth understanding of some major topics in corporate finance. Topics covered include several theories of capital structure, pay-out policy, investment banking and securities issuance, leverage buyouts, private equity valuation, merge and acquisition, bankruptcy and financial distress, hedging with financial derivations. 

FB5153 - Investment Analysis and Portfolio Management (3 credits)
This course studies classical portfolio theory and standard asset pricing models at an introductory level. After completing the course, students are expected to be able to apply the fundamental principles to analyse stocks and bonds investment problems, formulate trading strategies, and manage financial portfolios. In particular, students will apply the theories and models of portfolio management and act as financial advisors. They will come up with portfolios for their clients and calculate and interpret the risks and returns. This is an introduction to a client-facing career and will encourage students to apply their knowledge in an innovative manner.

FB5223 - Project Managment (3 credits)

This course aims to help students understand the importance of proper project management to the success of a project, and introduce the concepts, terms, tools and techniques of managing small to large-scale projects in a business environment.  

FB5612 - Applied Marketing Research (3 credits)
This course aims to improve students’ problem definition skills; introduce students to different stages of the marketing research process; demonstrate the use of marketing research information in managerial decision making; and enable students to become an effective decision maker. 

FB5632 - e-Marketing and Customer Relationship Management (3 credits)
This course is designed to provide students with the knowledge of marketing opportunities and imperatives created by the Digital Marketing Age. The course also provides a practical overview of modern digital customer relationship marketing.

FB5690 - Corporate Governance (3 credits)
This course enables students to integrate ethics into how effective corporate governance should be structured and operated within the modern corporate setting, having regard to legal arrangements and social economic theories.

FB6311 - Strategic Human Resources Management (3 credits)
This course introduces Human Resource Management as a tool for the implementation of organizational strategy. It helps to develop students that have the ability to predict the effects of management actions and policies upon employee behaviours and performance. It also helps to develop students that have the ability to analyse organizational objectives and problems, and to determine the appropriate human resource management responses.

FB6508 - Global Business Management (3 credits)
This course aims to develop students with knowledge and skills to analyse and develop sources of a firm’s global competitive advantage; conduct country analysis; configure a firm’s global value chain; conduct international entry analysis; manage in complex, host country environments; optimize strategies for late movers in internationalization; understand local firms’ responses to international challenges in addition to understand and manage the demands and challenges posed by international corporate social responsibility.

FB6603 - Consumer Behaviour (3 credits)
This course is designed to provide students with the knowledge and understanding of the theories in Psychology, Sociology and Anthropology, which are essential to the study of consumer behaviour. The course involves discussion topics related to consumer decision models, psychological processes, and social and environmental forces that shape consumer behaviour.

FB6622 - Services Marketing (3 credits)
This course enables students to understand the characteristics of service; identify and address the marketing-relevant differences between services and goods and understand and address the current challenges in marketing services.

FB6710 - Expert Lectures on Financial Markets (3 credits)

The course gives students a unique opportunity to learn and discuss the latest developments faced by financial markets and put in practice by leading practitioners in the broad area of finance. The course will be taught by a pool of industry experts who will engage in interactive discussions of current issues in their area of expertise. On completion, students will have a rounded knowledge and appreciation of the key issues that the finance industry faces in Hong Kong, the Asia-Pacific region and across international markets. They may also have the opportunity to discuss their future career choices with industry mentors. 

FB6711 - Data Analytics with Business Applications (3 credits)

The course aims to teach students the management process, models, and tools for data analysis and analytics in business. The course will teach students practical skills on how to employ software packages (such as spreadsheets and statistics software) and necessary extensions (such as add-ins, macros, scripts, queries, etc.) to tackle business data analysis problems. The course will also touch issues on how to frame and manage corporation management and decision making problems following a data analytics approach.  

FB6721 - Supply Chain Management (3 credits)
This course is designed to provide students with a comprehensive understanding of supply chain management. It exposes students to the key trends and management issues of the supply chain and provides students with the requisite knowledge and skills to design and manage supply chain, analyse and improve the supply chain performance, and apply information technology and the theory of objective alignment to coordination supply chain.

FB6726 - Service Operations Management (3 credits)
This course is designed to provide the student with an overview of the operational concepts experienced mainly in service organizations and the issues they deal with in order to improve their competitiveness. It helps to develop students’ abilities to utilize concepts and tools necessary to effectively manage the planning, design, and delivery processes of services. It also provides students with examples of current issues faced by local service/production organizations.