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College of Business
AACSB International EQUIS - European Quality Improvement System
Event
Micro-influencer - The emerging trend of digital PR
Date: Feb 28 (Tue), 2017 10:30 am - 11:30 am
Time: 10:30AM - 11:30AM
Speaker: Mr. Willy Lai, Founder of Adfocate
Venue: Room B4-302, 4/F, AC 1
Details: Adfocate is a community for authentic influencers. Led by an independent team from one of Hong Kong's leading digital marketing agencies, Adfocate aims to encourage the creation and curation of valuable content on social media. With years of expertise in social media and its neural network technology, Adfocate strives to create value for both brands and influencers. Mr. Lai will share his experiences and insights on the new business concept of Adfocate.