Research Seminar
Managing Money-Back Guarantees and Consumer Returns: Implications for Retailer Strategy
| Abstract: | Retailers of experience goods often offer money-back guarantees (MBGs), which allow consumers to return non-defective items within a certain time window. The justification for MBGs is that the value of an experience good is not fully realized by the consumer until after the purchase is made, and thus a “trial period” is needed to fully assess fit. However, the impact of MBGs and consumer returns on firm operations is still not well-understood, and numerous open research questions remain. This seminar will discuss several current research inquiries related to the retailer issues arising from MBG and consumer returns, including: consumer returns forecasting, in-store strategies to reduce returns, and quantifying the value to consumers of an MBG policy. | |||
| Date: | Nov 7 (Fri), 2014 2:30 pm - 4:00 pm | |||
| Time: | 2:30PM - 4:00PM | |||
| Speaker: | Dr. Michael R. Galbreth, Associate Professor of Management Science, Moore School of Business, University of South Carolina | |||
| Venue: | G7534, 7/F, Green, Zone, Academic Building (1) | |||
| Attachment(s): |
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+852 3442-8989
+852 3442-0151
