Postgraduates from the Department of Marketing postgraduates receive recognition for consulting skills

The Master of Science in Marketing (MSc Marketing), a postgraduate programme offered by The Department of Marketing held a Grand Ceremony for their Company Consultancy Projects at Wei Hing Theatre on 1st April. The ceremony was held to recognize students’ contributions in devising marketing strategies for the core course MKT5616 Company Consulting Skill and Project during the last academic year.

10 teams of 65 MSc Marketing students were formed to work with the three sponsoring companies – Human Health (Hong Kong) Limited, Radica Systems Limited, and Sealed Air Corporation. More than 20 guests including CityU’s management, faculty members, company representatives and guests joined to celebrate the completion of the year-long project. Mr Hon-Yee Wong, Associate Vice-President of the Knowledge Transfer Office (KTO) of CityU opened the ceremony with a welcoming speech.

Senior management of each company, accompanied by Dr Brandon Chen, Course Leader and Assistant Professor of the Department of Marketing, announced the result of the winning teams and delivered the trophies and certificates to the students. He congratulated the students on their performances and creative ideas.

The ceremony was followed by student representatives’ votes of thanks to the companies, course leader, organizing committee, and teammates. MSc Marketing Programme Leader and Associate Head and Professor of the Department of Marketing, Prof Forrest Yang, concluded the ceremony with closing remarks thanking the participating companies for their support, and commending the students’ effort and devotion to their projects. A group photo-taking session brought the ceremony to an end.

More about the Company Consultancy Project

The project is an assignment in the course MKT5616 Company Consulting Skill and Project. This year-long course is one of the programme’s core modules. Similar to the MKT4621 - Advanced Marketing Seminar, the BBA course offered to final year BBA (Hons) Marketing students, MSc Marketing students complete this course as a graduation requirement.

Participating companies ask the teams of students to assess their company performance with regard to a given topic or product/ brands/ marketing- related study parameter. The teams then devise a marketing plan to propose recommendations for improvement. The course emphasizes the importance of learning from current issues in the marketing industry. It also provides ample learning opportunities for students to gain practical experience in real-life business situations.

For the video about the ceremony, please click http://www.roadshow.hk/rs-tv/rstv-grandcity/item/17255.html