EMBA visits Cambridge

The College of Business Executive Master of Business Administration (Chinese) (EMBA (Chinese)) programme has visited Cambridge, UK, on a study trip designed to deepen knowledge in corporate strategy. A group of 61 current students and alumni participated in the executive education programme held at the Cambridge Judge Business School from 19th to 24th March.

Key business topics included international macroeconomics, organizational management, corporate strategy & innovation, and brand internalization. The group also visited the London Stock Exchange and Cocoon Networks, a Chinese capital-backed company investing in the UK and European startups in areas like fintech, creative industries and biotechnology.

Ben Yang Jigang, 2016 graduate of the EMBA (Chinese) programme, got some inspiration from the trip on how to innovate a company. “The key is to go back and look into the business models, and to study the market trends, refine the company’s positioning and improve the efficiency in execution. The vision, feasibility and execution are always in the strategic planning cycle.”

International study trips are one of the highlights of the EMBA curriculum, aiming to deepen students’ understanding of international markets, business practices and insights from a global perspective, and to help students apply their management skills effectively when handling international business.

About EMBA (Chinese) programme
The EMBA (Chinese) builds upon the College's 20-year experience of delivering the EMBA in English. It adopts innovative teaching methodologies and integrates new elements into its curriculum with key focuses on global outlook, fresh ways of looking at issues and problems, and approaches infused with Inspiration.

For more information about the EMBA (Chinese) programme, please visit the EMBA website.