Department of Management
College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System

BBA (Hons) International Business 

The BBA - International Business (IB) programme exposes students to a variety of disciplines in business administration. At the same time, the programme helps students to develop the capabilities needed to navigate and succeed in the challenging global marketplace, especially in the increasingly important Asia Pacific region that covers East Asia, Southeast Asia, and Oceania. The programme trains students to understand how firms operate and compete in the international business environment and to gain in-depth knowledge of how to do business in the region. Students can gain further specialisation by completing a minor in another area of business administration such as accountancy, economics and finance, human resources management, information systems, innovation management and entrepreneurship, leadership and team management, management sciences, and marketing, or a minor offered by another college.

Our programme is unique in Hong Kong because it enables students to undertake rigorous training in business administration while simultaneously acquiring a strong knowledge of how to do business in Asia Pacific.