Welcome to the Department of Marketing!

At the Department of Marketing, we believe that our students can create their own success stories through living an adventure of intellectual discovery and societal contribution. We are proud to say that the Department is one of the premier providers of marketing professionals in Hong Kong. Graduates of our four-year programme are well recognised as highly professional, well-rounded marketers with a deep understanding and a thorough knowledge of global marketing trends in the rapidly changing business environment. The fine achievements of our students and alumni reinforce our commitment to achieving excellence and providing a high quality of education.

We now live in a digital age, and the way we do marketing is rapidly changing due to sophisticated advances in technology. The explosion in the number of media channels, from social networks to apps, requires marketers to effectively apply a broad range of skills and capabilities (e.g. creative design thinking) to meet new challenges. Our BBA Marketing curriculum centres on the ideology of ‘i-Marketing+’ and it puts a strong emphasis on marketing analytics. Students master state-of-the-art marketing skills to apply in the Internet age. They learn to create innovative marketing solutions through our interactive approaches to teaching and student learning.

We have a strong team of dedicated faculty members and an excellent team of capable, diligent researchers. Our faculty members have been extensively involved in the professional field as editorial board members and guest editors. The focus is on performing rigorous research to address important marketing/business issues. And we warmly welcome undergraduate students to join us in our research projects.

I invite you to learn more about us, and sincerely look forward to your visit!

Professor LI Yanzhi David
Head, the Department of Marketing