MSc Marketing

Programme Aims

This programme is designed to nurture professional marketers who will acquire advanced knowledge of marketing philosophy, principles and techniques; develop critical awareness of contemporary strategic marketing issues from international perspectives; apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally on the dynamic, complex marketing environments and to make sound marketing decisions; and develop a keen social conscience, through application of high ethical standards in the field of marketing.

Career prospects:

As a major commercial centre in Asia, Hong Kong has provided rich opportunities for graduates equipped with advanced marketing knowledge and techniques. Our ambitious graduates will be equipped to work for a wide range of organizations both in Hong Kong and internationally, in a variety of areas such as marketing management, advertising, marketing research, business consultancy, and sales management. Graduates may also pursue PhD studies.

Programme Structure

Required Courses
Course Code	Course Title	Credit Units
MKT5610	Marketing Strategy and Planning	3
MKT5611	Consumer / Buyer Behaviour	3
MKT5612	Applied Marketing Research	3
MKT6613	Brand Marketing: A Chinese Perspective	3
MKT6614	Database Marketing: Models and Analysis	3
MKT6615	Marketing Engineering	3
Programme Electives# (minimum 12 credits)
Course Code	Course Title	Credit Units
MKT5640	Strategic Retail Management	3
MKT5641	Chinese Culture and Marketing	3
MKT5642	Financial Services Marketing	3
MKT5643	Global Marketing	3
MKT5644	Electronic Marketing	3
MKT5645	Customer Relationship Management	3
MKT5646	Integrated Marketing Communications	3
Any other taught postgraduate courses offered within the College of Business as electives and approved by the Programme Director (maximum 6 credits)

		Total: 30 Credit Units

# The Elective list will be offered subject to student demand and staffing constraints.

Course Summary An Introduction to MSc in Marketing

CIM Entry Points Policy

The Entry Points Policy between CityU's MSc Marking and CIM has been confirmed with immediate effect.
Graduates of this programme would meet the qualification entry criterion for CIM Professional Postgraduate Diploma in Marketing. Please click CIM Entry Points Policy for details.

Enquiry:

Tel.: +852 2788 9765
Email: mscmkt@cityu.edu.hk