Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
Research
Selected Publications
2023
  • Li, Hongliu; Wang, Xingyuan; Wang, Shuyang; Zhou, Wenkai; Yang, Zhilin (January 2023) “The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness”, Journal of Research in Interactive Marketing. Vol. 17, No. 1, pp. 126-139
  • SU Lei , SENGUPTA Jaideep, LI Yiwei, CHEN Fangyuan (May 2023) “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals ", Journal of Consumer Research
2022
  • Li, Xi; Li, Yanzhi; Chen, Ying-Ju (January 2022) “Strategic Inventories Under Supply Chain Competition”, Manufacturing and Service Operations Management, Vol. 24, No. 1, pp. 77-90.
  • Wang, Qiong; Cheng, Li; Craighead, Christopher W.; Li, Julie Juan (January 2022) “The roles of locus of causality and buyer attribution in resolution of recurrent supplier-induced disruptions”, Journal of Operations Management, Vol. 68, No. 1, pp. 55-93.
  • Chen, Shijiao; Zhang, Jing A.; Gao, Hongzhi; Yang, Zhilin; Mather, Damien (January 2022) “Trust Erosion During Industry-Wide Crises: The Central Role of Consumer Legitimacy Judgement”, Journal of Business Ethics, Vol. 175, No. 1, pp. 95–116.
  • Cai, Shaohan; Wang, Xiaoyan; Ma, Yongchao; Zhou, Xinyue; Yang, Zhilin (January 2022) “Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments”, European Journal of Marketing, Vol. 56, No. 1, pp. 252-282.
  • Zhu, Nibing; Yang, Zhilin; Cai, Shaohan; Sun, Haohao (January 2022) “Understanding the differences between Chinese and Western business practices: insights into Confucian philosophy”, European Journal of International Management, Vol. 17, No. 2-3, pp. 180-197.
  • Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. (January 2022) “Augmented Reality in Retail and Its Impact on Sales”, Journal of Marketing, Vol. 86, No. 1, pp. 48-66.
  • Li, Xi; Xu, Zibin (March 2022) “Superior Knowledge, Price Discrimination, and Customer Inspection”, Marketing Science.
  • Xiong, Xing; Li, Yanzhi; Yang, Wenguo; Shen, Huaxiao (April 2022) “Data-driven robust dual-sourcing inventory management under purchase price and demand uncertainties” Transportation Research, Part E: Logistics and Transportation Review, Vol. 160.
  • Lin, Shaochong; Chen, Youhua (Frank); Li, Yanzhi ; Shen, Zuo-Jun Max (April 2022) “Data-driven Newsvendor Problems Regularized by a Profit Risk Constraint”, Production and Operations Management, Vol. 31, No. 4, pp. 1630-1644.
  • Yao, Qi; Wan, Qiuyan; Li, Shihao; Zhou, Wenkai; Yang, Zhilin (April 2022) “Perceived power and smile intensity in service encounters”, Marketing Intelligence and Planning, Vol. 40, No. 3
  • Fu, Ke; Li, Yanzhi; Mao, Huiqiang; Miao, Zhaowei (June 2022) “Firms’ production and green technology strategies: The role of emission asymmetry and carbon taxes”, European Journal of Operational Research.
  • Wang, Qingtao; Li, Julie Juan; Yang, Defeng (June 2022) “Unequal participation in joint new product development: The roles of information opportunism concern and contract binding force”, Journal of Business Research, Vol. 145, pp. 21-34.
  • Zhou, Yuanyuan; Fei, Zhuoying; He, Yuanqiong; Yang, Zhilin (July 2022) “How Human–Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment”, Journal of Business Ethics, Vol. 178, No. 3, pp. 849–865.
  • SHI Jingjing, HUANG Fang, JIA Fang, YANG Zhilin, RUI Mingjie (August 2022) "Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation", Asia Pacific Journal of Marketing and Logistics
  • MA Yongchao (MKT), #TENG Ying (MKT), DENG Zhongzhun, YANG Zhilin (September 2022) "Does firms' carbon disclosure increase consumers' recycling willingness and firms' recycling performance?", Business Strategy and the Environment, 32(4), pp 2451-2470
  • HU Qinfang, HU Jing, YANG Zhilin (September 2022) "Performance implications of peer monitoring among suppliers", Asia Pacific Journal of Marketing and Logistic
  • LIANG Yitian, HUANG Zhongqiang, SU Lei (October 2022) "Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking", Journal of Marketing Research, 60(4), 18 October 2022, pp 812-833
  • WANG Linlin, LIN Ya, JIANG Wan, YANG Haibin, ZHAO Huazhong (November 2022) "Does CEO Emotion Matter? CEO Affectivity and Corporate Social Responsibility", Strategic Management Journal, 44(7), pp 1820–1835
  • Gao, Haibing; Kumar, Subodha; Tan, Yinliang (Ricky); Zhao, Huazhong (September 2022) “Socialize More, Pay Less: Randomized Field Experiments on Social Pricing”, Information Systems Research. Vol. 33, No. 3, pp. 935-953.
2021
  • Bai, Xuan; Li, Julie Juan (2021) “Alliance justice and relational performance: the mediating role of boundary spanners' citizenship behaviors”, Management Decision, Vol. 59, No. 2, pp 223-239.
  • Gao, Yongqiang; Yang, Haibin (January 2021) “Does Ownership Matter? Firm Ownership and Corporate Illegality in China”, Journal of Business Ethics, Vol. 168, No. 2, pp 431–445.
  • ZENG Fue, YE Qing, LI Jing, YANG Zhilin (January 2021) "Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox", Journal of Business Research, Vol. 124, pp 667-675.
  • JIA Fang, YANG Zhilin (February 2021) "Perceptual difference of dependence and trust in marketing channel: reconsideration of dependence measurement", Asian Business and Management, Vol. 20, No.1, pp 78-104.
  • LI Xi, Qian Liu (2021) "Contract Unobservability and Downstream Competition", Manufacturing & Service Operations Management, Vol. 23, No. 6, pp 1468-1482.
  • YU Jung Ju (2021) "A Model of Brand Architecture Choice: A House of Brands vs. A Branded House", Marketing Science, Vol. 40, No. 1, pp 147-167.
  • Ryoo, Jun Hyun (Joseph); Wang, Xin (Shane); Lu, Shijie (March 2021) “Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue”, Journal of Marketing, Vol. 85, No. 2, pp 70-88.
  • Despotakis, Stylianos; Ravi, R.; Srinivasan, Kannan (April 2021) “The Beneficial Effects of Ad Blockers”, Management Science, Vol. 67, No. 4, pp 2096-2125.
  • Shen, Huaxiao; Li, Yanzhi; Guan, Jingjing; Tso, Geoffrey K.F. (June 2021) “A Planning Approach to Revenue Management for Non-Guaranteed Targeted Display Advertising”, Production and Operations Management, Vol. 30, No. 6, pp 1583-1602.
  • Bai, Xuan; Sheng, Shibin; Li, Julie Juan (July 2021) “Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought”, European Journal of Marketing, Vol. 55, No. 7, pp 1873-1900.
  • Jia, Fang; Wei, Liyuan; Jiang, Ling; Hu, Zuohao; Yang, Zhilin (July 2021) “Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness”, Journal of Business Research, Vol. 131, pp 69-80.
  • Gao, Yongqiang; Yang, Haibin; Zhang, Miaohan (July 2021) “Too bad to fear, too good to dare? Performance feedback and corporate misconduct”, Journal of Business Research, Vol. 131, pp 1-11.
  • Zhou, Wenkai; Yang, Zhilin; Hyman, Michael R. (July 2021) “Contextual influences on marketing and consumerism: an East Asian perspective”, International Marketing Review. Vol. 38, No. 4, pp. 641-656
  • Ge, Ling; Wang, Xiaoyan; Yang, Zhilin (August 2021) “The strategic choice of contract types in business process outsourcing”, Business Process Management Journal, Vol. 27, No. 5, pp 1569-1589.
  • SHEN, Huaxiao; LI Yanzhi David, CHEN Youhua Frank; Pan, Kai (September 2021) "Integrated Ad Delivery Planning for Targeted Display Advertising", Operations Research, Vol. 69, No. 5, pp 1409-1429.
  • CHEUNG, Fanny; LEUNG, Wing-Fai (September 2021) “Virtual Influencers as Celebrity Endorsers”, International Journal of Management and Applied Science, Vol. 7, No. 9, pp. 34-38.
  • Bai, Xuan; Wang, Qingtao; Sheng, Shibin; Li, Julie Juan (September 2021) “Cross-level interpersonal ties and IJV innovation: Evidence from China”, Journal of Business Research, Vol. 134, pp 618-630.
  • Despotakis, Stylianos; Ravi, R.; Sayedi, Amin (October 2021) “First-Price Auctions in Online Display Advertising”, Journal of Marketing Research, Vol. 58, No. 5, pp 888–907.
  • Huang, Weixiang; Li, Yanzhi; Chen, Youhua (October 2021) “Overage Disutility, User Trading and Tariff Design”, Production and Operations Management, Vol. 30, No. 10, pp 3758-3783.
  • Chen, Shouchang; Li, Yanzhi; Yang, Yi; Zhou, Weihua (October 2021) “Managing Perishable Inventory Systems with Age-differentiated Demand”, Production and Operations Management, Vol. 30, No. 10, pp 3784-3799.
  • Lan, Yongquan; He, Simai; Li, Yanzhi (October 2021) “Equilibrium return policies under manufacturer competition”, Naval Research Logistics, Vol. 68, No. 7, pp 886-897.
  • Wang, Xiaoyan; Li, Ping; Zheng, Yi; Jiang, Ling (Alice); Yang, Zhilin (October 2021) “Salespersons' self-monitoring, psychological capital and sales performance”, Asia Pacific Journal of Marketing and Logistics, Vol. 33, No. 9, pp 1918-1933.
  • Tan, Yinliang (Ricky); Xiong, Yan; Gao, Haibing; Li, Xi; Zhao, Huazhong (October 2021) “Less is More? The Strategic Role of Retailer’s Capacity”, Production and Operations Management, Vol. 30, No. 10, pp 3354-3368.
  • Cai, Shaohan; Wang, Xiaoyan; Zhou, Xinyue; Hyman, Michael R.; Yang, Zhilin (November 2021) “Political and community logics jointly affect ‘social distancing’ compliance”, Sustainable Cities and Society. Vol. 74.
  • Zhu, Nibing; Liu, Chang; Yang, Zhilin (November 2021) “Team Size, Research Variety, and Research Performance: Do Coauthors’ Coauthors Matter?”, Journal of Informetrics. Vol. 15, No. 4.
  • Wang, Xin (Shane); Ryoo, Jun Hyun (Joseph); Bendle, Neil; Kopalle, Praveen K. (December 2021) “The role of machine learning analytics and metrics in retailing research”, Journal of Retailing, Vol. 97, No. 4, pp. 658-675.
  • Wong, Vincent Chi; Wyer, Jr., Robert S.; Wyer, Natalie A.; Adaval, Rashmi (December 2021) “Dimensions of holistic thinking: Implications for nonsocial information processing across cultures”, Journal of Experimental Psychology: General, Vol. 150, No. 12, pp. 2636-2658.
2020
  • JIA Fang, YANG Zhilin, JI Li, XU Shen (2020) “Boss ceiling effect”: brand downgrading consumption of workplace employees", Asia Pacific Journal of Marketing and Logistics, Vol. 32, No. 7, 1589-1609.
  • Shen, Lu; Su, Chenting; Zheng, Xu (Vivian); Zhuang, Guijun (January 2020) “Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle”, Industrial Marketing Management, Vol. 84, pp 183-193.
  • LI Xiaoling, REN Xingyao, QIAN Liping, SU Chenting (February 2020) "Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy", Industrial Marketing Management, Vol.85, pp 254-268.
  • Huang, Feifei; Wong, Vincent Chi; Wan, Echo Wen (February 2020) “The Influence of Product Anthropomorphism on Comparative Judgment”, Journal of Consumer Research, Vol. 46, No. 5, pp 936-955.
  • WANG Jianfeng Jeff, GRUNHAGEN Marko, JI Li (Jenny), ZHENG Xu (04 April 2020) "Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising", Journal of Retailing, Vol. 96, No. 4, pp 548-562.
  • WONG Chi, FOCK Henry, HO Candy K.Y. (June 2020), "Toward a Process-Transfer Model of the Endorser Effect", Journal of Marketing Research, Vol. 57, No. 3, pp 565-581.
  • ZHAO Haichuan, JIANG Lan, SU Chenting (May 2020) "To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective Customers’ Distrust and Purchase Intention", Journal of Interactive Marketing, Vol. 50, pp 45-64.
  • Zhang, Zizhen; Qin, Hu; Li, Yanzhi (May 2020) “Multi-Objective Optimization for the Vehicle Routing Problem With Outsourcing and Profit Balancing”, IEEE Transactions on Intelligent Transportation Systems, Vol. 21, No. 5, pp 1987-2001.
  • CAI Shaohan, JUN Minjoon, YANG Zhilin (12 May 2020) "The Joint Effects of Formal Institutions and Business Characteristics on Interfirm Guanxi in China: A Fuzzy Set Analysis", Journal of Business-to-Business Marketing, Vol. 27, No. 2, pp 151-174.
  • CHI Yunjia, ZENG Fue, DONG Chuoyan Maggie, SONG Yiping (12 May 2020) "Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data", Journal of Business-to-Business Marketing, Vol. 27, No. 2, pp 111-124.
  • WONG Chi, SU Lei, LAM Howard Pong-Yuen (14 May 2020), "When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes", Journal of Marketing, Vol. 84, No. 5, pp 137-153.
  • ZENG Fue, YE Qing, DONG Chuoyan Maggie, HUANG Zhen, LIU Zhiqiang (July 2020) "Legitimizing actions in dependence-asymmetry relationships: A comparison between Chinese and Western firms", Industrial Marketing Management, Vol. 88, No. 3, pp 163-172.
  • ZHANG Guangming, DAI Gengxin, SUN Hao, ZHANG Guitao, YANG Zhilin (November 2020) "Equilibrium in supply chain network with competition and service level between channels considering consumers' channel preferences", Journal of Retailing and Consumer Services, Vol. 57, 102199.
  • Feng, Chao; Zheng, Xu; Zhuang, Guijun; Li, Ruqi (November 2020) “Revisiting exercise of power strategies from the perspective of information processing”, Industrial Marketing Management, Vol. 91, pp 41-54.
  • Gao, Haibing; Zhao, Huazhong; Tan, Yinliang (Ricky); Lin, Ya (Lisa); Wei, Lai (December 2020) “Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value”, Production and Operations Management, Vol. 29, No. 12, pp 2661–2678.
  • Ingene, Charles A.; Parry, Mark E.; Xu, Zibin (December 2020) “Resale Price Maintenance: Customer Service Without Free Riding”, Journal of Retailing, Vol. 96, No. 4, pp 563-577.
  • Zheng, Xu Vivian; Griffith, David A.; Ge, Ling; Benoliel, Uri (July 2020), “Effects of Contract Ambiguity in Interorganizational Governance”, Journal of Marketing. Vol. 84, No. 4, pp. 147-167.
  • Li, Xi; Li, Krista J.; Wang, Xin (Shane) (February 2020), “Transparency of Behavior-Based Pricing”, Journal of Marketing Research. Vol. 57, No. 1, pp. 78-99.
2019
  • Shen, Lu; Su, Chenting; Zheng, Xu; Zhuang, Guijun (February 2019) “Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships”, Journal of Business Research, Vol. 95, pp 103-115.
  • CHEN, Shouchang, LI Yanzhi, Zhou Weihua (July 2019) "Joint Decisions for Blood Collection and Platelet Inventory Control", Production and Operations Management, Vol. 28, No. 7, pp 1674-1691.
  • Xu, Zibin; Dukes, Anthony (July 2019) “Product line design under preference uncertainty using aggregate consumer data”, Marketing Science, Vol. 38, No. 4, pp 669-689.
  • ZHENG Xu, LI Xiaoling, REN Xingyao, YANG Zhilin (16 August 2019) "Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection", Journal of the Academy of Marketing Science, Vol. 48, No. 2, pp 331-349.
  • CHENG Li, CRAIGHEAD Christopher W., WANG Qiong, LI Juan Julie (30 August 2019) "When is the Supplier’s Message “Loud and Clear”? Mixed Signals from supplier-Induced Disruptions and the Response", Decision Sciences, Vol. 51, No. 2, pp 216-254.
  • NEEMAN Zvika, OERY Aniko, YU Jung Ju (16 September 2019) "The benefit of collective reputation", RAND Journal of Economics, Vol. 50, No. 4, pp 787-821.
  • WANG Dianwen, YANG Zhilin, DING Zhihua (November 2019) "Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game", Journal of Interactive Marketing, Vol. 48, No. 3, pp 106-119.
  • Dong, Maggie Chuoyan; Zeng, Fue; Su, Chenting (November 2019) “Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies”, Journal of the Academy of Marketing Science, Vol. 47, No. 6, pp 1064–1084.
  • XU Lan, ZHANG Lei, CUI Nan, YANG Zhilin (18 November 2019) "How and when AR technology affects product attitude", Asia Pacific Journal of Marketing and Logistics, Vol. 32, No. 6, pp 1226-1241.
  • YANG Haibin, DESS Gregory G., ROBINS James A. (September 2019) “Does entrepreneurial orientation always pay off? The role of resource mobilization within and across organizations.” Asia Pacific Journal of Management. Vol. 36, No. 3, pp. 565–591.
  • LIN Ya (Lisa), SHI Weilei, PRESCOTT John E., YANG Haibin (Nov 2019), "In the Eye of the Beholder: Top Managers’ Long-Term Orientation, Industry Context, and Decision-Making Processes", Journal of Management, Vol. 45, No. 8, pp. 3114–3145.
  • ZHONG, Weiguo; LIN, Ya; GAO, Danxue; YANG, Haibin (September 2019), “Does politician turnover affect foreign subsidiary performance? Evidence in China., Journal of International Business Studies. Vol. 50, No. 7, pp. 1184-1212.
  • GAO Yongqiang, YANG Haibin, HAFSI Taïeb (June 2019), “Corporate giving and corporate financial performance: the S-curve relationship", Asia Pacific Journal of Management, 36(3), pp 687-713.
  • BAI Xuan, CHANG Jeanine, LI Juan Julie (May 2019), "How Do International Joint Ventures Build Legitimacy Effectively in Emerging Economies? CSR, Political Ties, or Both?", Management International Review, 59(3), pp 387–412.
  • XIAO Zhenxin, DONG Chuoyan Maggie, ZHU Xiaoxuan (2019), "Learn to be good or bad? Revisited observer effects of punishment: curvilinear relationship and network contingencies", Journal of Business and Industrial Marketing, 34(4), pp 754-766.
  • LI Xi, LI Yanzhi David, SHI Mengze (January 2019), "Managing Consumer Deliberations in a Decentralized Distribution Channel", Marketing Science, 38(1), pp 170-190.
  • GU Flora F., WANG Jianfeng Jeff, WANG Danny T. (April 2019) "The role of sales representatives in cross-cultural business-to-business relationships", Industrial Marketing Management, 78, pp 227-238.
  • LI Xi (MKT), SHI Mengze, WANG Xin (Shane) (March 2019), "Video mining: Measuring visual information using automatic methods", International Journal of Research in Marketing, 36(2), pp 216-231.
  • Zhang, Chun; Zheng, Xu(Vivian); Li, Juan Julie (October 2019), “Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism”, Industrial Marketing Management. Vol. 82, pp. 38-51.
  • Liu, Yi; Li, Xue; Dong, Maggie Chuoyan (August 2019), “The role of customer orientation in key account managers’ performance: a client network perspective”, Journal of Business and Industrial Marketing, Vol. 34, No. 7, pp. 1592-1605.
  • Zheng, Xu Vivian; JI, Li Jenny ; Su, Chenting (December 2019), “Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms”, Journal of Retailing, on-line.
2018
  • FU Felin, LAI K. K., LEUNG Wai Keung John (May 2018), "A Weighted Least-Square Dissimilarity Approach for Multiple Criteria ABC Inventory Classification", Asia-Pacific Journal of Operational Research, 35(4).
  • XIA Jun, WANG Yonggui, LIN Ya, YANG Haibin, LI Sali (May 2018), "Alliance Formation in the Midst of Market and Network: Insights From Resource Dependence and Network Perspectives", Journal of Management, 44(5), pp 1899-1925.
  • CUI Victor, YANG Haibin, VERTINSKY Ilan (December 2018), "Attacking your partners: Strategic alliances and competition between partners in product markets", Strategic Management Journal. Vol. 39, No. 12, pp. 3116-3139.
  • O'CONNOR Neale G., YANG Zhilin, JIANG Ling (July 2018), "Challenges in gaining supply chain competitiveness: Supplier response strategies and determinants", Industrial Marketing Management. Vol. 72, pp 138-151.
  • CHEN Man, YANG Zhi, DOU Wenyu, WANG Feng (March 2018) "Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies", Asia Pacific Journal of Management, 35(1), pp 97-119.
  • CHAN Kimmy Wa, LI Yiyan Stella, ZHU John Jianjun (April 2018), "Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing", Journal of Interactive Marketing, 43, pp 52-68.
  • SU Zhongfeng, YANG Haibin (April 2018), "Managerial Ties and Exploratory Innovation: An Opportunity-Motivation-Ability Perspective", IEEE Transactions on Engineering Management, 65(2), pp 227-238.
  • SHENG Shibin, ZHOU Kevin Zheng, LI Juan Julie, GUO Zhaoyang (Nov 2018) "Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance", Journal of the Academy of Marketing Science. Vol. 46, No. 6, pp. 1014–1031.
  • JOY Annamma, BELK Russell W., CHARTERS Steve, WANG Jianfeng Jeff, PEÑA Camilo (2018), "Performance theory and consumer engagement: Wine-tourism experiences in South Africa and India", Research in Consumer Behavior, 19, pp 163-187.
  • SHEN Lu, SU Chenting, ZHENG Xu, ZHUANG Guijun (October 2018), “Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships", Journal of Business Research, 95, pp 103-115.
  • YANG Zhilin (2018), "Measuring Customer Perceived Hi-Tech New Product Performance: A Study of PDA Products", Asian Journal of Business Research, 8(1), pp 107-129.
  • PARK Jane Jeongin, SELA Aner (August 2018), "Not my type: Why affective decision makers are reluctant to make financial decisions", Journal of Consumer Research, 45(2), pp 298-319.