Master of Arts in Quantitative Analysis for Business
Department of Management Sciences College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
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Business Analysis - Discover Smart Insight from Big Data!

[ English | 中文 ]

 

Programme Brief

The BBA Business Analysis (BANL) major aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. It consists of two study streams:

  • Business Analysis Stream 
  • Data Informatics Stream

Business Analysis Stream aims to  

  • Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
  • Develop students' ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
  • Enable students to solve business problems by a judicious application of technical and practical skills
  • Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
  • Prepare students for a statistical and analyst position in the financial, commercial, and government sector 

Data Informatics Stream aims to  

  • Provide professional training in data analytics, information management, business knowledge and communication skills 
  • Enable students to obtain international professional qualifications (Base SAS) 
  • Prepare students to work in the areas which require both data analytics and information management knowledge 

For further information about BANL, please visit our website:

http://www.cityu.edu.hk/catalogue/ug/current/Major/BBA1_BANL-0.htm

 

Unique features of Business Analysis Stream

 

Joint Bachelor’s Degree Programme with Columbia University

BBA4 Business Analysis Stream students are eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University in New York (https://gs.columbia.edu/cityu-hk/majors-and-concentrations). Upon graduation and meeting all requirements of the two universities, students will obtain two bachelor's degrees.

 

Double Major

  • BBA4 Business Analysis Stream students are eligible to take the following majors
    • Business Economics
    • Finance
    • Information Management (Business Intelligence)
    • Management (Human Resource Management)
    • Marketing
      as their second majors. The above first and second major pairs are reviewed annually and adjusted according to demand. For details, please visit https://www.cb.cityu.edu.hk/bba/4year/second_major/.
     
    Student Sharing  
    Tsang Hing Hin (Cohort 2017)

    "In the age of digitalization, data analysis and model development become indispensable in both corporate and government sector. The BBA in Business Analysis programme enables students to acquire professional certification and develop an analytical mindset under a supportive atmosphere. With comprehensive statistical techniques and programming skills, I am well-prepared to explore the field of business intelligence and become a data expert in the future. "

    Wong Chik Ngai (Cohort 2016))

    "BBA Business Analysis programme offers me in-depth data analytics knowledge together with various analytical programming skills, which have tremendous demand in numerous sectors. I am always encouraged to join internships and competitions, in pursuit of deploying book learning in real-life scenarios."

    Lam Yan Ling (Cohort 2015)

    "The BBA Business Analysis (BANL) program helps me to prepare for the digitalised era of the business industry by providing technical training that is up to the international standard as well as cultivating our analytical skills. Learning atmosphere of BANL is very positive and students are allowed to explore opportunities outside the classroom by taking up semester internships, exchange program and even participate in business case competitions."
    Yip Hoi Ching (Cohort 2014)

    "BBA Business Analysis programme provides professional training in statistics, big data analysis and software skills. Project work helps develop skills for applying business analytics to solve real world problems. The department is always supportive and I have indeed gained not only knowledge but also fruitful experiences."

     

    Introduction to Business Analysis Major Facebook
    Why Choose Business Analysis Major?

    Professional Advice

    Mr Fung Hing Wang
    Commissioner (2005 - 2011), Census & Statistics Department
    Importance of Statistics and Data Analysis

    “Statistical data are very important to the government and private sectors, for example in making infrastructure and marketing decisions.”

    Industry Needs and Career Prospects

    “There is big industry demand for statisticians in government, finance and business sectors.”

    What Skills do Graduates Need?

    “Apart from statistical knowledge, graduates need good management skills, interpersonal skills, communication skills, presentation skills and knowledge of current affairs.”

    Mr Cecil Ko
    General Manager (2008 - 2011), SAS Institute Ltd
    Importance of Statistics and Data Analysis

    “Business analytics is very important as it helps companies to predict the future and find out useful information which we do not know.”

    Industry Needs and Career Prospects

    “Government and organizations collect lots of data, which need to be analysed. There is demand for risk management, customer segmentation. customer intelligence and customer analysis.”

    What Skills do Graduates Need?

    “As business analytic can be applied in many areas, graduates need not just technical skills, but also knowledge of current affairs, society and different industries, as well as communication skills.”

    Mr Lawson Law
    Head of Business Analytics, Hang Seng Bank
    Importance of Statistics and Data Analysis

    Three types of analysis are needed in banks: credit risk management, customer/marketing analytic, and sales analytic.

    Industry Needs and Career Prospects

    “There are many career choices: management trainee, business analyst in credit risk management, score card development, business intelligence etc.”

    What Skills do Graduates Need?

    “Apart from technical skills, graduates need teamwork skills, communication skills, presentation skills and language skills.”