The BBA Business Analysis (BANL) major aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. It consists of two study streams:
Business Analysis Stream aims to
Data Informatics Stream aims to
For further information about BANL, please visit our website:
Unique features of Business Analysis Stream
Joint Bachelor’s Degree Programme with Columbia University
BBA4 Business Analysis Stream students are eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University in New York (https://gs.columbia.edu/cityu-hk/majors-and-concentrations). Upon graduation and meeting all requirements of the two universities, students will obtain two bachelor's degrees.
|Tsang Hing Hin (Cohort 2017)
"In the age of digitalization, data analysis and model development become indispensable in both corporate and government sector. The BBA in Business Analysis programme enables students to acquire professional certification and develop an analytical mindset under a supportive atmosphere. With comprehensive statistical techniques and programming skills, I am well-prepared to explore the field of business intelligence and become a data expert in the future. "
Wong Chik Ngai (Cohort 2016))
|Lam Yan Ling (Cohort 2015)
"The BBA Business Analysis (BANL) program helps me to prepare for the digitalised era of the business industry by providing technical training that is up to the international standard as well as cultivating our analytical skills. Learning atmosphere of BANL is very positive and students are allowed to explore opportunities outside the classroom by taking up semester internships, exchange program and even participate in business case competitions."
|Yip Hoi Ching (Cohort 2014)
"BBA Business Analysis programme provides professional training in statistics, big data analysis and software skills. Project work helps develop skills for applying business analytics to solve real world problems. The department is always supportive and I have indeed gained not only knowledge but also fruitful experiences."
|Introduction to Business Analysis Major|
|Why Choose Business Analysis Major?|
|Mr Lawson Law
Head of Business Analytics, Hang Seng Bank
|Importance of Statistics and Data Analysis
Three types of analysis are needed in banks: credit risk management, customer/marketing analytic, and sales analytic.Industry Needs and Career Prospects
“There are many career choices: management trainee, business analyst in credit risk management, score card development, business intelligence etc.”What Skills do Graduates Need?
“Apart from technical skills, graduates need teamwork skills, communication skills, presentation skills and language skills.”