City University of Hong Kong City University of Hong Kong
Research Centre on One-Belt-One-Road
UNECE Tsing Hua University

Research

Professor William Wan
Professor William Wan
Professor (MGT)
Overcoming the liability of foreignness and making ‘Made in China’ a valuable brand in Russia: Practical case studies on what to do and what not to do on the way to success

The research aims to develop a roadmap to help Chinese firms to establish and maintain strong organizational legitimacy in Russia.

In the first part of this proposed study, the theoretical foundations of strategy to establish organizational legitimacy in a foreign country will be briefly discussed. In the second part, an analysis of a successful example of a Chinese company that has overcome the liability of foreignness and was able to gain strong organizational legitimacy in Russia – Lenovo Group Ltd., will be conducted. A case of failure – Pacific Andes Food Ltd., one of the world’s foremost vertically integrated seafood companies, established in 1986 in Hong Kong, will also be analyzed. Finally, taking into consideration specificity of Russian political, legal, economic and social spheres, based on the organizational legitimacy theory and two case studies, some guidelines to Chinese companies who are either contemplating entering the Russian market or searching for an efficient strategy to improve their current image will be proposed.

 
Professor Wenyu Dou
Professor Wenyu Dou
Professor (MKT)
“Too Foreign and Too Remote? Using Social Media Marketing Techniques to Crack the Markets in One Belt One Road Countries”

The proposed course aims to examine how to use social media marketing techniques to reach consumers in OBOR markets, enhance branding, and increase sales. A blended approach to teaching and learning, integrating latest research findings and cutting edge business practices will also be taken. The course will also focus on the cross cultural angle in analyzing how Chinese firms can adapt their successful tactics to the new cultural and social environment. By the end of course, students should be able to develop a comprehensive and actionable social media marketing plan targeting one or several of the OBOR countries.

 
Professor Leon Zhao
Professor Leon Zhao
Chair Professor (IS)
Development of Government-Incentivized Crowdfunding Platform To Fund Multinational Projects under the “One Belt, One Road” Initiative

An novel approach is proposed to funding multinational projects via government-incentivized crowdfunding platform, which will solicit and fund projects by means of private and public partnerships. Basic ideas are outlined and theoretical and practical considerations are described, as well as research initiatives. The research will lead to major research and development outcomes that will deliver top-tier journal papers and significant economic benefits. Hong Kong and CityU are in a unique position to lead the Internet+ economy and demonstrate its business value in promoting international collaboration for world peace and prospirity.

 
Dr. Jeanne Fu
Dr. Jeanne Fu
Associate Professor (MGT)
Preparing Chinese employees for negotiations along the “One Belt” and “One Road”

This research will help in the aspect of negotiation across different cultures. It will be a 2-3 country specific study, aiming to identify cultural differences between China and other OBOR countries and regions, and help executives negotiate deals, resolve disputes and manage conflicts in multicultural teams from cross-cultural negotiation and cultural psychology perspectives.

This project will add value by helping executives:

  1. Match corporate requirements with faculty’s expertise; this project aims at helping executives negotiate deals, resolve disputes and manage conflicts in multicultural teams from cross-cultural negotiation and cultural psychology perspectives.
  2. Introduce relevant case study material including local content where appropriate; cultural competencies and cultural dimensions introduced in this project will be illustrated with real world cross-cultural negotiation examples.
  3. Leverage research expertise to create cutting edge program content; only cultural competencies and cultural values found to be empirically relevant to negotiation processes and outcomes will be introduced in this project.
 
Dr. John Leung
Dr. John Leung
Associate Professor (MKT)
Going Out, Going Green

An exploratory study will be conducted through interviews of different stakeholders such as the corporations, senior government decision makers, and NGOs to gain deeper insights in how to form partnerships and models to advocate the development of OBOR through the applications of green values and technology. The chairman of Hong Kong Myanmar Chamber of Commerce and CEO of WGO will be Co-I of this research.

 
Professor Ziguang Chen
Professor Ziguang Chen
Professor (MGT)
Where and Who? The Importance of Culture Mixing and Culture Intelligence

It will be trainings on Cultural Mixing and Cultural Intelligence, which are designed to facilitate the process of cultural understanding, cultural solving, and cultural integrating.

Cultural mixing is a form of cultural integration. It refers to the phenomenon where elements of local and global cultures often co-exist and sometimes even fuse together in the same space. Cultural mixing is overwhelming and prevalent in global business. Different cultural mixing phenomena can trigger opposite reactions from local people.

Another important question is what abilities people should have to successfully manage the challenges brought by cultural diversity. CQ describes the individual difference in cultural adjustment. CQ is defined as an individual’s capability to function and manage effectively in culturally diverse settings, CQ is a multidimensional construct targeted at situations involving cross-cultural interactions arising from differences in race, ethnicity and nationality.

 
Professor Wayne Yu
Professor Wayne Yu
Professor (EF)
Financial Systems and Markets in the Major Countries along the “One Belt” and “One Road”

A study of around 15 OBOR countries will be conducted to study their general investment climate, policies on FDI, the banking system, financial industry regulatory framework and specific policies, and the stock market. These information will facilitate participants to make up their investment plans.

 
Dr. Yanni Yan
Dr. Yanni Yan
Associate Professor (MKT)
Open all the way along the road internationalization of Chinese enterprises: corporate governance, equity and strategic cooperation

Many Chinese enterprises invest into overseas start-up companies, not only by providing funds, but also by sharing a lot of experience with them, facilitating their entry into the China market. Internationalization provides the major support to the rapid development of Chinese enterprises. Internationalization is also important for establishment of brand image, and maintainence of company's value. One-Belt-One-Road opens the way towards internationalization for Chinese enterprises, leading to more overseas investments by Chinese entreprises, from blocking competitors, to enriching the enterprises' ecosystem, corporate governance, equity and strategic cooperation, and strategic alliances between Chinese enterprises and foreign companies.