|Year of Entry||2019|
|Mode of Funding||Non-government-funded|
|Mode of Programme||Combined|
|Class Schedule||Weekday daytime and/or evening and Saturday daytime. One Semester or Intensive teaching mode.|
|Indicative Intake Target||100|
|Minimum No. of Credits Required||30|
|Normal Duration of Programme||Full-time: 1 year
Part-time: 2 years
|Maximum Study Period||Full-time: 2.5 years
Part-time/Combined mode: 5 years
|Tuition Fee||Click here for more information|
|Mode of processing||Rolling Basis|
John Wai Keung Leung
+852 3442 4270
This programme is suitable for:
This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also meet the following minimum English proficiency requirement:
All shortlisted candidates are required to attend an interview.
Core Courses (total 18 credit units)
* CEF reimbursement courses
Electives # (minimum 12 credit units)
Students may also consider taking any other taught postgraduate courses offered by Departments under College of Business as electives; however, course(s) chosen are subject to the Programme Director’s approval (maximum 3 credit units).
# The Elective list will be offered subject to student demand and staffing constraints.
As a major commercial centre in Asia, Hong Kong has provided rich opportunities for graduates equipped with advanced marketing knowledge and techniques. Our ambitious graduates will be equipped to work for a wide range of organizations both in Hong Kong and internationally, in a variety of areas such as marketing management, advertising, marketing research, business consultancy and sales management. Graduates may also pursue PhD studies.