Prof. LI Juan Julie (李娟教授)

PhD - Business Administration
M.S. - Statistics
B.A. - Library Science (Minor in Law)

Head (MKT)
Professor

Prof. LI Juan Julie (李娟教授)

Contact Information

Address: 6222, Cheng Yick Chi Building
City University of Hong Kong
Phone: +852 34427865
Fax: +852 34420383
E-mail:
julieli@cityu.edu.hk

Research Areas

  • Marketing Strategies in China
  • Knowledge Creation and Innovation in Marketing Channels
  • Social Networks and Interorganizational Relationships in Marketing Channels

Publications

Journal Publications and Reviews
Conference Papers
Journal Article - Accepted
  • Zhang, Chun; ZHENG, Xu; LI, Juan Julie / Is Collaboration a Better Way to Develop Trust after Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. 2019; In: Industrial Marketing Management.