- Li, Stella Yiyan; Zhu, Jianjun John; Andrade, Mariana / Social Innovation in Emerging Economies: An Ecosystem Built on the Collaboration Between Firms and Government-Sponsored Institutions (GSI), and Knowledge Sharing. June 2018; 47th European Marketing Academy Annual Conference 2018, 29/05/2018 - 02/06/2018, GLasgow, United Kingdom.
- LI, Stella Yiyan ; WEI, Liyuan; Zhu, john jianjun / Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences. June 2017; 26th Annual Consortium for International Marketing Research Conference, 20/06/2017 - 23/06/2017, Florence, Italy.
- LI, Yiyan Stella; CHAN, Kimmy Wa; Zhu, John Jianjun; WEI, Liyuan / A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community. May 2017; European marketing academy conference 2017, 23/05/2017 - 26/05/2017, Groningen, Netherlands.
- LI, Yiyan; Zhu, Jianjun; Chan, Wa / Relation between Idea Quality and Idea Implementation and Its Contingency Factors in Idea Crowdsourcing Context. June 2016; 2016 INFORMS Marketing Science Conference, 16/06/2016 - 18/06/2016, , China.
- Zhu, Jianjun; LI, Yiyan; Andrews, Michelle / Ideator Expertise and Cocreator Inputs in Crowdsourced Product Cocreation. June 2016; 2016 JPIM/MSI Research Workshop, 08/06/2016 - 10/06/2016, , United States.
- LI, Yiyan / Customer Ideation Participation, Others’ Feedbacks, and Ideation Success in Crowdsourcing. June 2013; Research workshop by Fudan Global Research Center of Financial Marketing, 17/06/2013 - 19/06/2013, , China.
- Zhu, Jianjun; LI, Yiyan; Chan, Kimmy Wa / How Social Media Transforms Idea Co-Creation: The Influence of Social Network on Idea Generation in Crowdsourcing. June 2012; Marketing Scholar Forum X: Latest challenges in research in marketing, 25/06/2012 - 26/06/2012, , China.
- Zhu, Jianjun; Chan, Kimmy Wa; LI, Yiyan / Cocreating Value with Other Customers and Firm in Social Media: From a Social Network Perspective. June 2012; INFORMS Marketing Science Conference, 07/06/2012 - 09/06/2012, , United States.
- Chan, Kimmy Wa; LI, Stella Yiyan; Zhu, Jianjun / How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing. June 2012; ISR Special Issue Workshop on Social Media and Business Transformation, 02/06/2012 - 03/06/2012, , United States.
- Hung, Kineta; LI, Yiyan; Tse, David K. / Does Glocalization Matter: Foreign Firm Branding Strategies in China. June 2011; Marketing Scholar Forum IX: Latest challenges in research in marketing, 18/06/2011 - 20/06/2011, Beijing, China.
- Hung, Kineta; LI, Yiyan / Effects of New Media versus Conventional Marketing Efforts in Shaping Consumer Brand Choices in China. June 2010; SRT China Business and Economics Conference, 25/06/2010 - 25/06/2010, , China.
- LI, Yiyan / Assessing the Salience and Differential Impacts of Reflexive Learning in Various Contexts. June 2010; INFORMS Marketing Science Conference 2010, 17/06/2010 - 19/06/2010, , Germany.
- LI, Yiyan / A Netnography of Beauty-Care Virtual Community: Implications for Impacts of eWOM in Virtual Communities. March 2009; 2009 Conference on Emerging Mode of Communication: Technology Enhanced Interaction, 26/03/2009 - 27/03/2009, , China.
- LI, Yiyan; Hung, Kineta / Online Trust: Enhancing Weak-tie WOM in Virtual Communities. March 2009; 2009 Conference on Emerging Mode of Communication: Technology Enhanced Interaction, 26/03/2009 - 27/03/2009, , China.
- LI, Yiyan; Hung, Kineta H. / Assessing the Effects of Product-Based VCs on Brand Selection: A Longitudinal Study. June 2008; 2008 INFORMS Marketing Science Conference, 12/06/2008 - 14/06/2008, Vancouver, Canada.