Department of Marketing | Staff List

Prof. ZHAO Huazhong (趙華中教授)

PhD - Marketing (University of Florida)
MSc - Computer Science (Oxford University)
BEng - Computer Science (Tsinghua University)

Associate Head (MKT)
Associate Professor

E-mail:
Address:	10-238, Lau Ming Wai Academic Building City University of Hong Kong
Phone:	+852 34429910
Fax:	+852 34420346
h.zhao@cityu.edu.hk
Personal Web:
https://www.cb.cityu.edu.hk/staff/huazzhao/
SSRN Web:
https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1553481

Journal Publications and Reviews
Wei, Feiqiong; Tan, Yinliang Ricky; Gao, Haibing; Zhao, Huazhong / When Investors Meet Consumers: The Roles and Interactions of Different Backers in the Crowdfunding Market. August 2023; In: Decision Sciences. Wang, Linlin; Lin, Ya; Jiang, Wan; Yang, Haibin; Zhao, Huazhong / Does CEO Emotion Matter? CEO Affectivity and Corporate Social Responsibility. July 2023; In: Strategic Management Journal. Vol. 44, No. 7, pp. 1820–1835 Gao, Haibing; Kumar, Subodha; Tan, Yinliang (Ricky); Zhao, Huazhong / Socialize More, Pay Less: Randomized Field Experiments on Social Pricing. September 2022; In: Information Systems Research. Vol. 33, No. 3, pp. 935-953 Tan, Yinliang (Ricky); Xiong, Yan; Gao, Haibing; Li, Xi; Zhao, Huazhong / Less is More? The Strategic Role of Retailer’s Capacity. October 2021; In: Production and Operations Management. Vol. 30, No. 10, pp. 3354-3368 Gao, Haibing; Zhao, Huazhong; Tan, Yinliang (Ricky); Lin, Ya (Lisa); Wei, Lai / Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value. December 2020; In: Production and Operations Management. Vol. 29, No. 12, pp. 2661–2678 Wang, Qi; ZHAO, Huazhong; Xie, Jinhong / Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects. December 2016; In: Customer Needs and Solutions. Vol. 3, No. 3-4, pp. 159–174

Journal Publications and Reviews

Wei, Feiqiong; Tan, Yinliang Ricky; Gao, Haibing; Zhao, Huazhong / When Investors Meet Consumers: The Roles and Interactions of Different Backers in the Crowdfunding Market. August 2023; In: Decision Sciences.
Wang, Linlin; Lin, Ya; Jiang, Wan; Yang, Haibin; Zhao, Huazhong / Does CEO Emotion Matter? CEO Affectivity and Corporate Social Responsibility. July 2023; In: Strategic Management Journal. Vol. 44, No. 7, pp. 1820–1835
Gao, Haibing; Kumar, Subodha; Tan, Yinliang (Ricky); Zhao, Huazhong / Socialize More, Pay Less: Randomized Field Experiments on Social Pricing. September 2022; In: Information Systems Research. Vol. 33, No. 3, pp. 935-953
Tan, Yinliang (Ricky); Xiong, Yan; Gao, Haibing; Li, Xi; Zhao, Huazhong / Less is More? The Strategic Role of Retailer’s Capacity. October 2021; In: Production and Operations Management. Vol. 30, No. 10, pp. 3354-3368
Gao, Haibing; Zhao, Huazhong; Tan, Yinliang (Ricky); Lin, Ya (Lisa); Wei, Lai / Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value. December 2020; In: Production and Operations Management. Vol. 29, No. 12, pp. 2661–2678
Wang, Qi; ZHAO, Huazhong; Xie, Jinhong / Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects. December 2016; In: Customer Needs and Solutions. Vol. 3, No. 3-4, pp. 159–174

Chapters, Conference Papers, Creative and Literary Works
Li, Xi; Zhao, Huazhong / Digitalization and Omnichannel Retailing. September 2021; The Oxford Handbook of Supply Chain Management.