- LI, Stella Yiyan ; WEI, Liyuan; Zhu, john jianjun / Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences. June 2017; 26th Annual Consortium for International Marketing Research Conference, 20/06/2017 - 23/06/2017, Florence, Italy.
- LI, Yiyan Stella; CHAN, Kimmy Wa; Zhu, John Jianjun; WEI, Liyuan / A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community. May 2017; European marketing academy conference 2017, 23/05/2017 - 26/05/2017, Groningen, Netherlands.
- WEI, Liyuan; WEN, Na; ZENG, Xiaohua / Reward Alleviates Moral Licensing Effect. June 2014; European Marketing Academy Conference 2014, 03/06/2014 - 06/06/2014, , Spain.
- WEI, Liyuan; Xiao, Junji; Jin, Liyin / Consumer Choice of Credit Cards, Usage and Retention. 2014;
- DOU, Wenyu; ZENG, Xiaohua; WEN, Na; WEI, Liyuan / Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the Hook?. June 2012; 2012 AMA Marketing & Public Policy Conference, 07/06/2012 - 09/06/2012, , United States.
- Xiao, Dan; Zhang, Zhe; Wang, Huaiqing; Wei, Liyuan; Wang, Shanshan; Jiang, Jian / System Modeling for the Impact of Global Warming on Equity Price. July 2008; Proceedings of the 12th WSEAS International Conference on Computers, 23/07/2008 - 25/07/2008, Heraklion, Greece.