Dr. WEI Liyuan (魏立原博士)

PhD - Marketing (University of Toronto)
MA - Industrial Economics (Renmin University of China)
BA - Marketing (Renmin University of China)

Assistant Professor

Dr. WEI Liyuan (魏立原博士)

Contact Information

Address: 10-226, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428812
Fax: +852 34420346
E-mail:
liyuanw@cityu.edu.hk
Personal Web:
http://www.cb.cityu.edu.hk/profile/liyuanw/
LinkedIn

Research Areas

  • Microeconomic modeling, industrial organization; behavioral decision making, consumer psychology

Awards

Award Title Institution
Student Learning and Development Excellence Award City University of Hong Kong (Department of Marketing)
Student Learning and Development Excellence Award City University of Hong Kong (Department of Marketing)

Research Grant

  • co-PI: "Strategic Intertemporal Pricing with Heterogeneous Risk Attitudes for Efficient Product Evaluation, Learning, and Adoption", General Research Fund (GRF) - Research Grant Council , Amount: HK$451,200 (2015-2016) , Professor W. Kevin Chiang (PI)
  • PI: "Using Reward to Mitigate Moral Licensing Effect", Strategic Research Grant (SRG) - City University of Hong Kong , Amount: HK$99,000 (2015-2016) , Liyuan Wei
  • PI: "Matching Models in Motion Pictures", CERG - Research Grant Council , Amount: HK$690,000 (2008-2011) , Liyuan Wei
  • co-PI: "Consumer Online Search Strategy and Its Implications for Search Engine Marketing", Competitive Earmarked Research Grant (CERG) - Research Grant Council , Amount: HK$284,000 (2009-2010) , Professor Wenyu Dou (PI)
  • PI: "Dynamic Goal Attainment", Start-up Grant for New Staff - City University of Hong Kong , Amount: HK$499,000 (2006-2009) , Liyuan Wei

Teaching Activities (past 4 academic years)

Academic Year Level Title
2017-2018 Postgraduate Degree Applied Marketing Research
2016-2017 Postgraduate Degree Applied Marketing Research
    Marketing Engineering
2015-2016 Postgraduate Degree Marketing Engineering
2014-2015 Bachelor's Degree Marketing Research
  Postgraduate Degree Marketing Engineering
  Research Degree Doctoral Studies in Subject Area II (Quantitative Group) Marketing Modelling

Supervisory Experience

Period Nature
6/2013 - 7/2013 MBA Residential Trip
8/2010 - 5/2011 MBA Project
7/2006 - 5/2007 MBA Project

Administrative Assignments

Period Name Position
3/2013 - Now MBA Program Marketing Area Coordinator
2013 - Now Department Research Committee (MKT) Member
2009 - Now MSc in Marketing Admission Officer
9/2008 - Now College of Business Graduate Studies Committee Member
9/2014 - 8/2015 Department Staffing Committee (MKT) Member
9/2013 - 8/2014 BBA Mentoring Scheme Academic Advisor

External Academic Activities

Period Organizer Country Role
2006 - Now Journal of Marketing Science (China) China Editorial Board Member

Conferences

Period Name Country
3/6/2014 - 6/6/2014 European Marketing Academy Annual Conference (EMAC) Spain
24/5/2011 - 27/5/2011 European Marketing Academy Annual Conference (EMAC) Slovenia
21/8/2010 - 22/8/2010 Journal of Marketing Science Annual Conference Beijng/China
16/6/2010 - 19/6/2010 INFORMS Marketing Science Conference Germany
18/6/2008 - 20/6/2008 Marketing Scholars Forum VI Beijing, China
19/10/2007 - 21/10/2007 Journal of Marketing Science Annual Conference Shanghai, China
28/6/2007 - 30/6/2007 2007 INFORMS Marketing Science Annual Conference Singapore
20/10/2006 - 22/10/2006 Journal of Marketing Science Annual Conference Wuhan, China

Selected Publications

Journal Articles
  • X. Zeng, L. Wei (March 2013), "Social Ties and User Content Generation: Evidence from Flickr", Information Systems Research, 24, 1, 71-87.
  • L. Wei, J. Xiao (2011), "Factors affecting the take-off of innovative technologies: evidence from digital cameras", Applied Economics, 44, 32, 4143-52.
  • X. Li, L. Wei, D. Soman (August 2010), "Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure", Psychological Science, 21, 8, 1047-50.
  • D. Ackerman, J. Hu, L. Wei (2009), "Confucius, Cars and Big Government: An Examination of the Impact of Government Involvement in Business Enterprises on Consumer Decision Making in the Context of Confucianism", Journal of Business Ethics, 88, 473-482.
  • L. Wei (2006), "Making Sense of These Million-Dollar Babies - Rationale Behind Superstar Profit Participation Contracts", Marketing Science, Vol. 25, No. 6, Nov-Dec, 678-680.
Accepted Journal Articles (forthcoming)
  • L. Wei, J. Xiao (2014), "Are points like money? An empirical investigation of reward promotion effectiveness for multi-category retailers", accepted by Marketing Letters, forthcoming.
  • WEI, L and XIAO, J (2014), "Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers", accepted by Marketing Letters, 1-16, forthcoming.