The Bachelor of Business Administration (Hons)

BBA Programme Aims

The BBA programme aims to provide an active learning environment that fosters and sustains our students’ growth in professional competence, broader skills, poise and values essential for responsible citizenship and leadership in the local business community and beyond.

Intended Learning Outcomes (ILOs)

On completion of the BBA programme, graduates will be able to:

  • Demonstrate key knowledge and skills in business related disciplines;
  • Communicate effectively in English and Chinese;
  • Apply creative and critical thinking in solving business-related problems;
  • Attain personal and team goals using individual and interpersonal skills;
  • Demonstrate awareness of ethical and global issues in business.

In addition to the above overarching BBA intended learning outcomes, each of the BBA majors has its specific major ILOs which are supported by respective major courses.