MKT6613 - Brand Marketing | ||||||||||
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| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to:
1. Familiarize the students with the important knowledge, frameworks and concepts of brand marketing from a Chinese and global cultural perspective.
2. Involve the students in applying the knowledge, frameworks, and concepts to real world situations. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Detailed Course Information | ||||||||||
| MKT6613.pdf | ||||||||||
Useful Links | ||||||||||
| Department of Marketing | ||||||||||
