Business Decision Analytics - Discover Smart Insight from Big Data!

Programme Brief

The BBA Business Decision Analytics major (formerly BBA Business Analysis) is one of two majors offered by the Department of Decision Analytics and Operations.

The major aims of BBA Business Decision Analytics (BDAN) are to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. BDAN consists of two study streams:

• Decision Analytics Stream 
• Data Informatics Stream (Joint Collaboration with Department of Information Systems)

The BDAN programme at CityU achieved accreditation from the Royal Statistical Society (RSS), U.K., in December 2023. This accreditation recognises that the BDAN programme meets the established standards in the fields of statistics and data analytics. Upon completion of their studies at CityU, our students are granted the status of Graduate Statistician (RSS), and it also paves the way for them to pursue the professional qualification of Chartered Statistician (RSS) after accumulating five years of work experience.

 

Please refer to Undergraduate Catalogue for more curriculum information

Decision Analytics Stream

Aims 

• Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
• Develop students' ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
• Enable students to solve business problems by a judicious application of technical and practical skills
• Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
• Prepare students for a statistical and analyst position in the financial, commercial, and government sector 

 

Unique features 

• Eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University
• Eligible to study double major
• You may obtain internationally recognized professional qualifications

 

Joint Bachelor’s Degree Programme with Columbia University

 

Double Major

• Decision Analytics Stream students are eligible to take one of the following paired majors as their second major where minimal creits are required to earn the double majors
  • Business Economics (BE)
  • Finance (FIN)
  • Global Operations Management (GOM)
  • Information Management (Business Intelligence) (BI)
  • Management (Human Resource Management) (HRM)
  • Marketing (MKT)
    *The above sections are reviewed annually and adjusted according to demand. For details of the arrangement, please visit https://prog.cb.cityu.edu.hk/academics/double-major.

 

Professional Qualification

Students can obtain internationally recognized professional qualifications, including SAS Base Programmer Certification, SAS Advanced Programmer Certification, and SAS Predictive Modeler Certification.

SAS is a powerful Data Analytics and Business Intelligence software, which is commonly used in business world, for instance banking and finance industry. Comprehensive training will be provided to students, for instance using real-life examples or case studies. 

 

 

 

Data Informatics Stream

Aims 

• Provide professional training in data analytics, information management, business knowledge and communication skills 
• Enable students to obtain international professional qualifications (Base SAS) 
• Prepare students to work in the areas which require both data analytics and information management knowledge 

 

Unique features

• Be able to obtain internationally recognized professional qualifications
• Be able to acquire knowledge in various industries

 

Professional Qualification

Students are able to obtain internationally recognized professional qualifications including SAS Base Programmer Certification. 

 

Knowledge in Various Industries

Students can acquire knowledge in two different industries: Management Sciences and Information Systems. Since this stream is joint collaborated with the department of Information Systems, experts from the two departments are collaborated to deliver program knowledge. 

 

 

Admissions

We welcome applications from local and non-local/international students. For application process to the programme, please refer to the links below:

Hong Kong DSE students applying through JUPAS (JS1026)

All other type of admissions