CityU Global EMBA
AACSB EQUIS BGS
CityU Global EMBA

The E.L.I.T.E. Curriculum

The E.L.I.T.E. curriculum offered by the CityUHK's Global EMBA programme is designed to cultivate a new generation of business leaders equipped to thrive in today's dynamic landscape. Standing for Empowerment, Leadership, Innovation, Transformation, and Excellence, this comprehensive framework empowers professionals to take charge of their careers while nurturing the essential skills needed to lead teams through complex business environments. It fosters innovative thinking and problem-solving abilities, guiding participants in transforming their organisations to the next level.

Ultimately, the E.L.I.T.E. curriculum reinforces the pursuit of excellence in business education, networking, and career advancement, ensuring that graduates are well-prepared to make a significant impact in their industries.

Empowerment

 Empower professionals to take charge of their careers

Leadership

 Nurture professionals with strong skillsets to lead the team in navigating complex business environments

Innovation

 Show professionals how to foster innovative thinking and problem-solving skills in organisations

Transformation

 Illustrate to professionals how to transform their businesses into the next level

Excellence

 Reinforce the pursuit of excellence in business education, networking, and career advancement
The students are required to study at least 4 Residential Courses, 4 Online Core Courses, and attend 1 Global Learning Tour. Given this requirement, they can design their own programme curriculum.

Our blended-learning mode is designed for busy executives residing in the regions near Hong Kong, offering a flexible model that combines online learning with occasional in-person sessions. This approach minimises class attendance, allowing students to balance their studies while applying new concepts directly to their work. Students can meet their classmates to learn and share their diverse industry business experiences.

A showcase of a combination of courses:

Days Out of Office: 30 days
Days Out of Office: 30 days

Residential Courses

FB6890 Management Strategy and Leadership (Orientation) This course aims to enhance ability of seasoned executives and professionals to strategically analyse complex business challenges and opportunities faced by organisations, and to develop innovative solutions and leadership approaches to create sustainable competitive advantages in dynamic market environments. The following key topics are included:
  • Strategic management
  • Competitive advantage
  • Innovation
  • Strategic planning
  • Leadership
  • Change management
  • organisational transformation
  • Business strategy
  • Strategic analysis
  • Crisis management
FB6898 Modern Logistics and Supply Chain Management The course is designed for Executive MBA students to explore contemporary challenges and opportunities in logistics and supply chain management. The course encourages strategic, operational, and technological aspects, providing a comprehensive understanding of how to manage and optimise supply chains in a global context. Through case studies, interactive discussions, and hands-on projects, students will develop the skills needed to analyse, evaluate, and develop effective logistics and supply chain strategies. The following key topics are included:
  • Logistics
  • Supply Chain Management
  • Strategic Planning
  • Operational Efficiency
  • Technology Integration
  • Global Supply Chains
  • Resilience
  • Sustainability
  • Agility
FB6894 Digitalisation and Technology Management This EMBA course explores the strategic management of digital technologies and their transformative impact on organisations. The curriculum delves into the key concepts, frameworks, and best practices for harnessing the power of digitalisation to drive competitive advantage, operational efficiency, and business model innovation. Through a combination of case studies, interactive discussions, and hands-on exercises, participants will develop the essential skills to analyse the digital landscape, evaluate the implications of emerging technologies, and devise effective strategies for digital transformation. The following key topics are included:
  • Digital transformation
  • Technology management
  • Disruptive innovation
  • Data-driven decision making
  • Agile project management
  • Digital business models
  • organisational change
FB6895 Venture Capital and Private Equity This course aims to equip students with the ability to analyse general practices of venture and private equity investing, to evaluate values of potential projects to be invested, and to create strategic plans on managing a venture capital or private equity fund. The following key topics are included:
  • Strategies of Venture Capital and Private Equity
  • Deal Making and Due Diligence
  • Business Valuation Issues
  • Ongoing Management on Invested Firms
  • Fund Raising and Fund Management
  • Corporate Governance of VC/PE Funds
  • Case Studies on VC/PE Investments
FB6878 Corporate Sustainability and ESG Strategies This module aims to equip students, who are mainly executives or senior professionals, with the ability to develop and execute corporate strategies that prioritise long-term sustainability and responsible business practices. The following key topics are included:
  • The strategic imperative for corporate sustainability
  • Frameworks for integrating ESG into strategic planning
  • Sustainable business model innovation
  • Stakeholder engagement and management
  • Measuring, reporting, and communicating sustainability
  • Navigating ESG-related regulations and disclosure requirements
  • Sustainable supply chain management
  • Sustainable finance and investment
  • The role of technology in sustainable business transformation
  • Leading organisational change for sustainability
FB6892 Strategic Innovation Management This course aims to equip students with the ability to analyse organisational factors to support business innovation, to evaluate how people management and leadership styles affect business innovation, and to create new strategies to lead business innovation. The following key topics are included:
  • Creativity and Innovation
  • organisational Structures for Innovation
  • Talent Management for Innovation
  • Reward System and Innovation
  • Leadership and Innovation
  • Corporate Entrepreneurship
  • Innovation Tools and Processes
  • Business Model Innovation
FB6893 Innovations in Marketing This course aims to equip students with the ability to analyse various practices for product and services innovation, to evaluate latest innovations in B2C and B2B marketing, and to create marketing strategies to penetrate into emerging economies. The following key topics are included:
  • Design Thinking
  • Product Innovation
  • Services Innovation
  • Digital Marketing and Big Data Analysis
  • Innovations in B2B Marketing
  • Marketing Innovations in Selected Business Sectors
  • Marketing Innovations in Emerging Markets
  • Contemporary Issues on Marketing Strategies

Online Core Courses

FB6931 Corporate Finance Strategy This course aims to equip seasoned executives and professionals with the knowledge and skills to make informed financial decisions that maximise shareholder value and drive sustainable growth. Participants will develop the ability to analyse financial data, evaluate investment opportunities, interpret financial models, and formulate effective financial strategies to optimise capital structure, manage risks, and enhance organisational performance. The following key topics are included:
  • Financial statements analysis
  • Investment evaluation
  • Capital budgeting
  • Risk assessment
  • Capital structure optimisation
  • Working capital management
  • Business Valuation
FB6932 Marketing Strategies for Business Impacts This course aims to equip seasoned executives and professionals with knowledge and skills to analyse, evaluate, and develop effective marketing strategies in dynamic business environments. Participants will gain the ability to interpret market trends, compare marketing approaches, and formulate comprehensive plans to drive organisational growth and competitive advantage. The following key topics are included:
  • Market trends
  • Consumer behavior
  • Competitive analysis
  • Marketing frameworks
  • Strategic planning
  • Market research
  • Data-driven marketing
FB6933 Global Economic Environments and Business Strategies This course aims to provide seasoned executives and professionals with a comprehensive understanding of the dynamic global economic landscape, with a specific focus on economic policy, interest rates, exchange rates, economic superpowers, global competitiveness, country risk, population composition, Asian economies, and related topics. Participants will develop the ability to analyse, evaluate, and interpret global economic trends, formulate strategies to enhance global competitiveness, and navigate economic challenges and opportunities in diverse regions. The following key topics are included:
  • Global economic trends
  • Economic policy
  • Interest rates
  • Exchange rates
  • Asian economies
  • Global competitiveness
  • Country risk
  • Population composition
  • Market entry
  • Technological advancements
FB6934 Accounting, Strategy and Control This course aims to provide seasoned executives and professionals with a comprehensive understanding of accounting principles and their application in financial decision-making and managerial control. Participants will develop the ability to analyse financial information, evaluate performance, interpret financial statements, and formulate strategies to enhance organisational profitability, efficiency, and sustainability. The following key topics are included:
  • Accounting principles
  • Financial decision-making
  • Managerial control
  • Financial statements
  • Performance evaluation
  • Cost structures
  • Breakeven analysis
  • Budgeting processes
  • Ethical and regulatory compliance
  • Cost analysis
FB6935 Applied Microeconomics for Business Leaders The module aims to provide seasoned executives and professionals with a comprehensive understanding of economic principles and their practical application in managerial decision-making. Participants will develop the ability to analyse and evaluate economic factors, interpret market dynamics, and formulate effective strategies to optimise resource allocation and maximise organisational performance in a competitive business environment. The following key topics are included:
  • Economic principles
  • Managerial decision-making
  • Market dynamics
  • Pricing strategies
  • Supply and demand analysis
  • Market structures
  • Resource allocation
  • Risk mitigation
  • Asymmetric information
  • Market failure
FB6936 IT Leadership for Executives This course aims to provide seasoned executives and professionals with a comprehensive understanding of information technology (IT) leadership and its strategic implications in organisations. Participants will gain the knowledge and skills necessary to effectively analyse, evaluate, and leverage information systems and technologies to enhance decision-making, formulate strategic plans, and drive organisational success in a digital and data-driven business environment. The following key topics are included:
  • IT Leadership
  • Strategic implications of IT
  • Business transformation and performance
  • Competitive advantage through IT
  • Information systems analysis and evaluation
  • Types of information systems and emerging technologies
  • Data governance, privacy, and cybersecurity
  • Digital innovation and risk management
FB6937 Business Models and Operational Strategies This course aims to provides a comprehensive understanding of the fundamental concepts and practical techniques necessary for designing effective business models and implementing efficient operational strategies. Participants will explore various business models, including their components, value proposition, and revenue streams. They will also delve into operational strategies, such as strategic planning, operations management, and supply chain optimisation. The course emphasises the importance of competitive advantage, strategic decision-making, and adapting to the ever-changing business environment. Participants will gain insights into growth strategies, operational efficiency, performance measurement, and managing innovation. Through real-world examples and case studies, participants will develop the skills needed to drive business success and navigate dynamic markets. The following key topics are included:
  • Uncertainty and Risk Management in Operations
  • Off-souring and In-sourcing
  • Value Chain Agility and Flexibility
  • Pricing Strategy and Revenue Management
  • Business Model Innovation
  • Two-sided Markets; Bait and Hook Model
  • Clockspeed and Product Innovation

Global Learning Tour

FB6803 Global Field Study 1 This field study aims to provide participants with an opportunity to conduct benchmarking studies to examine the critical success factors of selected organisations in a selected region. Participants will have the opportunity to interview senior executives of the organisations, evaluating their business environments, people management styles, operational process and challenges in developing business innovation. The following key topics are included:
  • Issues on Innovation Management
  • Strategic Problem Solving
  • organisational Environments for Innovation
FB6801 Asian Field Study 1 This field study aims to provide participants with an opportunity to conduct benchmarking studies to examine the critical success factors of selected organisations in a selected region. Participants will have the opportunity to interview senior executives of the organisations, evaluating their business environments, people management styles, operational process and challenges in developing business innovation. The following key topics are included:
  • Issues on Innovation Management
  • Strategic Problem Solving
  • organisational Environments for Innovation

Elective Courses

(subject to Global EMBA Programme Director's approval)

FB6873 Innovation Internship 1 The Internship aims to provide students, who have solid work experience in old economy, with new experience in working for companies well known for their business innovation and/or transformation. These companies may be unicorn companies, start-ups funded by venture capitals or companies with young people as their CEOs. Duration for the internship is around 4 weeks. The following key topics are included: Integration and application of knowledge in innovative business environments, effective communication, solving problems in innovative business situations and self-reflection.
FB6874 Innovation Internship 2 The Internship aims to provide students, who have solid work experience in old economy, with new experience in working for companies well known for their business innovation and/or transformation. These companies may be unicorn companies, start-ups funded by venture capitals or companies with young people as their CEOs. Duration for the internship is around 4 weeks. The following key topics are included:
Integration and application of knowledge in innovative business environments, effective communication, solving problems in innovative business situations and self-reflection.

FB6875 Crypto Assets: Valuation, Accounting and Auditing# This course aims to equip students, who are mainly executives or senior professionals, with the ability to conduct valuation on crypto assets and evaluate relevant tax and regulatory issues on crypto assets. The following key topics are included:
  • Crypto asset classification
  • Blockchain technology and smart contracts
  • Crypto asset valuation models
  • Accounting and tax treatments on crypto assets
  • Auditing, compliance and internal controls of crypto assets
FB6876 Family Business Innovation and Succession# This course aims to equip students, who are mainly executives or senior professionals, with the ability to analyse general practices of family enterprises and their management practices, to evaluate strategies and alternatives on innovating family enterprises, and to formulate plans for business succession. The following key topics are included:
  • Successful cases of family business
  • Family offices for wealthy families
  • Governance structure of family business
  • Trans-generational entrepreneurship
  • Innovation and transformation strategies of family business
  • Succession planning of family business
FB6877 Modern Project Management# This course aims to equip students, who are mainly executives or senior professionals, with the ability to lead or coordinate projects for innovation and transformation or other modern business projects. The following key topics are included:
  • Project management life cycle
  • Project leadership and other roles
  • Project planning and organisation
  • Project implementation and execution
  • Innovation mindsets for project leaders
  • Agile project management
FB6938 Topics in Global and Asia Business# This course provides students with an in-depth understanding of the latest geopolitical, economic and business trends impacting global and Asian markets. Students will develop strategic insights and solutions to capitalise on opportunities and mitigate risks in the changing global business environment. The following key topics are included:
  • US-China economic and technology competition
  • Regional economic integration in Asia through RCEP and bilateral trade agreements
  • Supply chain resilience and diversification strategies
  • Sustainability and ESG issues in global and Asian businesses
  • Cross-cultural management
  • Geopolitical issues on global business
FB6939 Topics in sustainability# This course provides students with an in-depth understanding of key sustainability concepts and frameworks. Students will learn to critically examine contemporary sustainability issues and develop evidence-based and innovative business solutions to address environmental and social challenges. The following key topics are included:
  • Climate change risks and low-carbon transition strategies
  • Circular economy and waste management innovations
  • Sustainability reporting and disclosure frameworks (e.g. TCFD, GRI, SDGs)
  • Renewable energy integration and green financing models
  • Supply chain sustainability and responsible sourcing practices
  • Taxation issues on carbon emission
FB6941 Topics in Marketing and Management# This course provides students with insights into contemporary issues and best practices in marketing, branding and strategic management. The course aims to help students evaluate innovative approaches and develop impactful strategies to address challenges faced by organisations today. The following key topics are included:
  • Customer experience management and journey mapping
  • Influencer and social media marketing strategies
  • Data-driven marketing and analytics for insights generation
  • Content marketing and storytelling approaches
  • Strategic management in VUCA (Volatile, Uncertain, Complex and Ambiguous) business environments
FB6942 Business Insights from Data# This course aims to provide seasoned executives and professionals with a foundation in statistical analysis and data-driven decision-making. Participants will develop the skills to effectively analyse and interpret data, evaluate business performance, and apply statistical techniques to develop strategies and make informed decisions that drive organisational success in a dynamic and competitive business environment. The following key topics are included:
  • Statistical models
  • Data visualisation
  • Association analysis
  • Data mining
  • Social media analytics
  • Marketing analytics
  • Business forecasting
  • Deep learning models
  • Data-driven decision-making
FB6943 Topics in Business and Technology# This course provides students with in-depth knowledge of emerging technologies and digital transformation trends impacting businesses. The course aims build students' capabilities to leverage new tools and frameworks to enhance decision-making, develop innovative products/services and gain competitive advantage. The following key topics are included:
  • AI and machine learning applications in business functions
  • Digital identity and payments security
  • Blockchain use cases for supply chain management and platforms
  • Future of work with robotics, jobs transformation and reskilling
  • Growth of tech ecosystems and open innovation approaches
FB6944 Topics in Innovation and Entrepreneurship# This course provides students with contemporary knowledge on innovation management, business model development and entrepreneurship. The course aims to help students develop a growth mindset and learn frameworks to identify opportunities, assess ideas, launch new business ventures, and scale innovative solutions. The following key topics are included:

  • Crowdsourcing and open innovation
  • Business model innovation and monetisation techniques
  • Design thinking methodology for creative problem solving
  • Global start-up ecosystems and accelerators
  • Agile product development and lean startup approaches
FB6812 EMBA Consulting Project*
FB8001D Methodology for Applied Business Research I*
FB8002D Methodology for Applied Business Research II*
FB8004D Residential Workshop I*
Existing courses in other Master’s Degree programme of College of Business, CityUHK
Existing courses in EMBA (Chinese), CityUHK (not exceeding 3 credit units)

 

# Approval is being sought for offering either in-person or online mode and to be determined by EMBA Programme Director.
* Participants who wish to pursue CityUHK’s DBA programme after graduation must take FB6812, FB8001D, FB8002D and FB8004D as their elective courses. Block credit transfer of these courses (total: 12 credit units) to the DBA programme will be arranged upon successful completion of the courses, subject to the approval by EMBA & DBA Programme Directors.