College of Business
AACSB International EQUIS - European Quality Improvement System

Faculty Articles in the Press


特別的顧客 特別的價格

特別的顧客 特別的價格

10 March 2019
Publisher: Capital Magazine
Article by Dr Xi Li, Assistant Professor of Department of Marketing
科技革命改變商業管理模式

科技革命改變商業管理模式

8 February 2019
Publisher: Capital Magazine
Article by Dr Chak-fu Lam, Assistant Professor of Department of Management
防彈少年團:文娛產品國際化啟示

防彈少年團:文娛產品國際化啟示

10 January 2019
Publisher: Capital Magazine
Article by Prof Wenyu Dou, Associate Dean and Professor of Department of Marketing