Programme Objective
MSc in Marketing is designed to nurture marketing professionals and entrepreneurs. After finishing this programme, students should be able to acquire advanced knowledge of marketing philosophy, principles and techniques; develop critical awareness of contemporary strategic marketing issues from international perspectives; apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally on the dynamic, complex marketing environments and to make sound marketing decisions; and develop a keen social conscience, through application of high ethical standards in the field of marketing.
Programme Information
| Programme Code | P18 |
| Normal Duration of Programme | 1 year (full-time) / 2 years (part-time/combined mode) |
| Maximum Duration of Programme | 2.5 years (full-time) / 5 years (part-time/combined mode) |
| Source of Funding | Non-Government funded |
| Class Schedule | Weekday daytime/evenings and/or Saturday daytime. |
| Teaching Mode | One Semester / Intensive Teaching Mode |
| Minimum No. of Credits Required | 30 |
| Indicative Intake Target | 100 |
Tuition Fee and Other Costs
The tuition fees are charged on a credit unit system. Students are required to fulfil at least 30 credit units for graduation.
* The tuition fee does not include any other extra cost like printing fees, text book fees and other expenses incurred during the study. For details on other fees and charges for Taught postgraduate students, please visit https://www6.cityu.edu.hk/FO/htm/TPg_Fees.htm.
