Marketing
| Major | Marketing 市場營銷 |
| Degree / Award Title | Bachelor of Business Administration in Marketing 工商管理學士(市場營銷) |
| Offering Academic Unit | Department of Marketing |
| Mode of Study | Full-time |
| Programme Structure |
BBAU4 (Cohort 2018 and thereafter) -
Detailed version,
Simplified version
BBAU3 (Cohort 2018 and thereafter) -
Detailed version,
Simplified version
BBAU2 (Cohort 2019 and thereafter) -
Detailed version,
Simplified version
|
Aims of Major
- Equip students with business and marketing knowledge by application-oriented teaching at an internationally competitive level;
- Prepare students to adapt and contribute in various working environments in China and global markets;
- Enable students to integrate marketing knowledge and broader skills to solve real business problems for companies;
- Develop students' creative thinking, critical thinking and analytical ability;
- Enhance students' language and communication skills;
- Develop their leadership and teamwork ability;
- Nurture students with a careful balance of intellectual, vocational and practical constituents making them a person with an inquiry mind, independent thinking, good work attitude and self-confidence.
Intended Learning Outcomes of Major (MILOs)
- Analyze consumer behaviour – DEC-related Ability
- Assess marketing strategies – DEC-related Accomplishment
- Design marketing activities for the marketplaces – DEC-related Accomplishment
Degree Requirements
| Category | Normative 4-year Degree |
Advanced Standing I1 | Advanced Standing II2 |
| Gateway Education | 30 credits | 21 credits | 12 credits |
| College requirements | 42 credits | 42 credits | 21 credits |
| Major | 30 credits | 30 credits | 30 credits |
| Minor | Optional | Optional | Optional |
| Free electives | Remainder to fulfill the credit requirement for graduation, if any | ||
| Minimum Graduation Requirement: | 120 Credits | 93 Credits | 63 Credits |
| Maximum Credit Units Permitted: | 144 Credits | 114 Credits | 84 Credits |
