Master of Arts in Quantitative Analysis for Business
Department of Management Sciences College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
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Business Analysis - Discover Smart Insight from Big Data!

Programme Brief

The BBA Business Analysis (BANL) major aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. It consists of two study streams:

  • Business Analysis Stream 
  • Data Informatics Stream (Joint Collaboration with Department of Information Systems)

Business Analysis Stream aims to  

  • Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
  • Develop students' ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
  • Enable students to solve business problems by a judicious application of technical and practical skills
  • Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
  • Prepare students for a statistical and analyst position in the financial, commercial, and government sector 

Data Informatics Stream aims to  

  • Provide professional training in data analytics, information management, business knowledge and communication skills 
  • Enable students to obtain international professional qualifications (Base SAS) 
  • Prepare students to work in the areas which require both data analytics and information management knowledge 


Unique features of Business Analysis Stream


Joint Bachelor’s Degree Programme with Columbia University

Business Analysis Stream students are eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University in New York ( Upon graduation and meeting all requirements of the two universities, students will obtain two bachelor's degrees.


Double Major

  • Business Analysis Stream students are eligible to take the following majors (with 5 pairs of combination provided for students to decide)
    • Business Economics
    • Finance
    • Information Management (Business Intelligence)
    • Management (Human Resource Management)
    • Marketing
      as their second majors. The above first and second major pairs are reviewed annually and adjusted according to demand. For details, please visit


Professional Qualification

Students are able to obtain internationally recognized professional qualifications including SAS Base Programmer Certification, SAS Advanced Programmer Certification, and SAS Predictive Modeler Certification.

SAS is a powerful Data Analytics and Business Intelligence software, which is commonly used in business world, for instance banking and finance industry. Comprehensive trainings will be provided to students, for instance using real life examples or case studies.

SAS Base Programmer

SAS Advanced Programmer

SAS Predictive Modeler

For further information about BANL, please visit our website: