Master of Arts in Quantitative Analysis for Business
Department of Management Sciences College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
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Business Analysis - Discover Smart Insight from Big Data!

[ English | 中文 ]

 

Programme Brief

The BBA Business Analysis (BANL) major aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. It consists of two study streams:

  • Business Analysis Stream 
  • Data Informatics Stream*

Business Analysis Stream aims to  

  • Provide professional training in business analytics, statistics, business intelligence, risk management, business knowledge and communication skills 
  • Enable students to obtain international professional qualifications (Base SAS, Advanced SAS, Enterprise Miner and Financial Risk Management) 
  • Eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University in New York (https://gs.columbia.edu/cityu-hk/majors-and-concentrations) and obtain two bachelor's degrees (City University of Hong Kong and Columbia university) 
  • Prepare students for a statistical and analyst position in the financial, commercial, and government sector 

Data Informatics Stream aims to  

  • Provide professional training in data analytics, information management, business knowledge and communication skills 
  • Enable students to obtain international professional qualifications (Base SAS) 
  • Prepare students to work in the areas which require both data analytics and information management knowledge 

 

Joint Bachelor’s Degree Programme with Columbia University*

BBA Business Analysis (Business Analysis Stream) students are eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University in New York (https://gs.columbia.edu/cityu-hk/majors-and-concentrations). Upon graduation and meeting all requirements of the two universities, students will obtain two bachelor's degrees.

 *subject to approval

 
Introduction to Business Analysis Major Facebook
Why Choose Business Analysis Major?

Professional Advice

Mr Fung Hing Wang
Commissioner (2005 - 2011), Census & Statistics Department
Importance of Statistics and Data Analysis

“Statistical data are very important to the government and private sectors, for example in making infrastructure and marketing decisions.”

Industry Needs and Career Prospects

“There is big industry demand for statisticians in government, finance and business sectors.”

What Skills do Graduates Need?

“Apart from statistical knowledge, graduates need good management skills, interpersonal skills, communication skills, presentation skills and knowledge of current affairs.”

Mr Cecil Ko
General Manager (2008 - 2011), SAS Institute Ltd
Importance of Statistics and Data Analysis

“Business analytics is very important as it helps companies to predict the future and find out useful information which we do not know.”

Industry Needs and Career Prospects

“Government and organizations collect lots of data, which need to be analysed. There is demand for risk management, customer segmentation. customer intelligence and customer analysis.”

What Skills do Graduates Need?

“As business analytic can be applied in many areas, graduates need not just technical skills, but also knowledge of current affairs, society and different industries, as well as communication skills.”

Mr Lawson Law
Head of Business Analytics, Hang Seng Bank
Importance of Statistics and Data Analysis

Three types of analysis are needed in banks: credit risk management, customer/marketing analytic, and sales analytic.

Industry Needs and Career Prospects

“There are many career choices: management trainee, business analyst in credit risk management, score card development, business intelligence etc.”

What Skills do Graduates Need?

“Apart from technical skills, graduates need teamwork skills, communication skills, presentation skills and language skills.”