Business Analysis - Discover Smart Insight from Big Data!

Programme Brief

The major aims of BBA Business Analysis (BANL) are to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. BANL consists of two study streams:

• Business Analysis Stream 
• Data Informatics Stream (Joint Collaboration with Department of Information Systems)

Please refer to Undergraduate Catalogue for more curriculum information

 

Introduction to Business Analysis Major	Facebook
Why Choose Business Analysis Major?

Application Areas of Business Analysis 

Business Analysis Stream provides professional training in ALL THREE application areas:

(1) Business Intelligence ​ (Big Data Analysis)

(2) Risk Management

(3) Marketing Analysis

Business Analysis Stream

Aims 

• Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
• Develop students' ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
• Enable students to solve business problems by a judicious application of technical and practical skills
• Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
• Prepare students for a statistical and analyst position in the financial, commercial, and government sector 

 

Unique features 

• Eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University in New York (https://gs.columbia.edu/cityu-hk/majors-and-concentrations). You may obtain two bachelor's degrees: City University of Hong Kong and Columbia university
• Eligible to study double major
• You may obtain internationally recognized professional qualifications

 

Joint Bachelor’s Degree Programme with Columbia University

 

Double Major

• Business Analysis Stream students are eligible to take one more of the following majors as their second major: (with 5 pairs of combination provided for students to decide) 
  • Business Economics (BE)
  • Finance (FIN)
  • Information Management (Business Intelligence) (BI)
  • Management (Human Resource Management) (HRM)
  • Marketing (MKT)
    *Special Arrangements have been made with other BBA majors offered by the College of Business, with no extra credits to be taken. The above second major sections are reviewed annually and adjusted according to demand. For details of the arrangement, please visit https://www.cb.cityu.edu.hk/bba/4year/second_major/.

 

Professional Qualification

Students can obtain internationally recognized professional qualifications, including SAS Base Programmer Certification, SAS Advanced Programmer Certification, and SAS Predictive Modeler Certification.

SAS is a powerful Data Analytics and Business Intelligence software, which is commonly used in business world, for instance banking and finance industry. Comprehensive training will be provided to students, for instance using real-life examples or case studies. 

 

 

 

Data Informatics Stream

Aims 

• Provide professional training in data analytics, information management, business knowledge and communication skills 
• Enable students to obtain international professional qualifications (Base SAS) 
• Prepare students to work in the areas which require both data analytics and information management knowledge 

 

Unique features

• Be able to obtain internationally recognized professional qualifications
• Be able to acquire knowledge in various industries

 

Professional Qualification

Students are able to obtain internationally recognized professional qualifications including SAS Base Programmer Certification. 

 

Knowledge in Various Industries

Students can acquire knowledge in two different industries: Management Sciences and Information Systems. Since this stream is joint collaborated with the department of Information Systems, experts from the two departments are collaborated to deliver program knowledge.