Dr. XU Jingjun David

PhD - Management Information Systems (University of British Columbia)
MPhil - Information Systems (City University of Hong Kong)
BBA - Business Administration (Lingnan University, First-class honours)

Associate Professor

Dr. XU Jingjun David

Contact Information

Address: 6-279, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428530
Fax: +852 34420370
Public CV: Download

Research Areas

  • Human-computer interaction
  • Recommendation systems
  • Social media
  • E-commerce
  • Technology adoption
  • Artificial Intelligence

David Xu is an associate professor in the Department of Information Systems at the City University of Hong Kong. Before joining City U, he was the associate professor of MIS and Bomhoff Endowed Professor of Business at Wichita State University. His research interests include human-computer interaction, social media, e-commerce, technology adoption, virtual reality, and artificial intelligence. He has papers published or forthcoming in MIS Quarterly, Information Systems Research, Management Science, INFORMS Journal on Computing, Journal of Management Information Systems, among others. He received the AIS Early Career Award in 2018. He is serving as an associate editor for Information Systems Research and Information Systems Journal.

In 2020, he is ranked the 4th most productive (the first-author count, tie) information systems scholar worldwide for publishing in the top-8 (and 6th for the top-4) IS journals between 2011-2019, according to the Association for Information Systems. 

Faculty Positions

Period Department - Institution Position
2017 Wichita State University Bomhoff Endowed Professor of Business
2016 - 2017 Wichita State University Associate Professor
2011 - 2016 Wichita State University Assistant Professor


Award Title Institution
AIS Early Career Award Association for Information Systems (AIS)

Teaching Areas

  • Website design for e-commerce
  • Python programming for business

Research Grant

  • PI: "The Effect of Reducing Product Uncertainties ", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2019-2021) , David Xu
  • PI: "Investigating the Differential Effects of Recommendations ", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2018-2020) , David Xu
  • PI: "The Effect of Visualization Designs and Augmented Reality", Start-up Grants - City University of Hong Kong , Amount: 300,000 (2018-2019) , David Xu

Teaching Activities (past 3 academic years)

Academic Year Level Title
2019-2020 Bachelor's Degree Python Programming for Business
  Research Degree Survey and Experimental Research Methods for Business
2018-2019 Bachelor's Degree Python Programming for Business
    Website Design for e-Commerce
2017-2018 Bachelor's Degree Website Design for e-Commerce

Administrative Assignments

Period Name Position
6/2018 - Now BBA Information Management (IFMG) Programme Leader
2/2018 - Now Bachelor's Degree in Information Systems (BDIS) Programme Leader

External Academic Activities

Period Organizer Country Role
1/2020 - Now Information Systems Research - Associate Editor
2018 - Now Information Systems Journal - Associate Editor
2018 - 2019 The Hong Kong Polytechnic University China (Hong Kong) External Examiner (DBA and PhD)
2014 - 2019 International Conference on Information Systems - Associate editor
2018 Hong Kong Baptist University China (Hong Kong) External Examiner (DBA)
2016 - 2018 Information Systems Journal - Guest Associate Editor


Journal Publications and Reviews
Chapters, Conference Papers, Creative and Literary Works