Dr. XU Jingjun David

PhD - Management Information Systems (University of British Columbia)
MPhil - Information Systems (City University of Hong Kong)
BBA - Business Administration (Lingnan University, First-class honours)

Associate Professor

Dr. XU Jingjun David

Contact Information

Address: 6-275, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428530
Fax: +852 34420370

Research Areas

  • Human-computer interaction
  • Recommendation systems
  • Social media
  • E-commerce
  • Technology adoption
  • Artificial Intelligence

David Xu is an associate professor in the Department of Information Systems at the City University of Hong Kong. His research interests include human-computer interaction, artificial intelligence, healthcare, social media, technology adoption, and virtual reality. He has 43 publications, including 24 journal papers. His publications have appeared in all top four information systems journals (i.e., MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of Association for Information Systems) as well as the interdisciplinary UTD journals such as Management Science and INFORMS Journal on Computing. Before joining City U in Oct 2017, he was the associate professor of MIS and Bomhoff Endowed Professor of Business at Wichita State University. 

He earned his PhD from Sauder School of Business at the University of British Columbia in 2011. Within ten years, his citation count has increased to 1,900 on Google Scholar and his h-index is 16. He is supervising 8 PhD and 7 DBA students, and has six ongoing grants, including GRF, NSFC, and consultancy grants. In 2021, the Association for Information Systems (AIS) ranked him the joint 4th worldwide (first-author count ranking) among the most productive information systems scholars for publishing in the top-4 (or top-8) IS journals during the past ten years (2011-2020). He was the recipient of the AIS Early Career Award in 2018 and was named AIS Distinguished Member - Cum Laude in 2020.

He teaches courses in Python programming, data visualization, human-computer interaction & multimedia, website design, and research methods across programs of undergraduate, taught postgraduate, and PhD seminars. In 2021, he received the College of Business Teaching Excellence Award. 

He is serving as an associate editor for Information Systems Research (ISR) and Information Systems Journal. In 2021, he was awarded the ISR Associate Editor of the Year Award 2020.  He also received the Best Associate Editor Award in ICIS 2020. 

Since 2018, he has been the major leader of Information Management (IFMG), a major with over 600 undergraduate students, and the most popular second major in the College of Business. 

Faculty Positions

Period Department - Institution Position
2017 Wichita State University Bomhoff Endowed Professor of Business
2016 - 2017 Wichita State University Associate Professor
2011 - 2016 Wichita State University Assistant Professor


Award Title Institution
College Teaching Excellence Award (2021) City University of Hong Kong (College of Business)
Associate Editor of the Year Award (2021) Information Systems Research
ICIS Best Paper Award Nominee (2021) International Conference on Information Systems
Best Associate Editor Award (2020) International Conference on Information Systems
AIS Distinguished Member – Cum Laude Association for Information Systems (AIS)
AIS Early Career Award (2018) Association for Information Systems (AIS)
Faculty Risk-Taker Award (2017) Wichita State University
Researcher/Writer of the year (2013, 2014, 2015, 2017) Wichita State University (Barton School of Business)
Young Faculty Scholar Award (2015) Wichita State University

Teaching Areas

  • Website design for e-commerce
  • Python programming for business
  • Human-Computer Interaction
  • Survey and Experimental Research Methods for Business
  • Data Visualization

Research Grant

  • co-PI: "Disclosure of Paid Advertisements in Search Results and User Response", National Natural Science Foundation of China-NSFC , (2021-2024) , Weiquan Wang, David Xu, and others
  • PI: "Artificial Intelligence-Led Recruitment System", General Research Fund (GRF) - Research Grants Council (RGC) of Hong Kong , (2022-2023) , David Xu and others
  • PI: "Research on Disease Prevention and Health Management", Consultancy Grant - Chengdu Active Health Technology Co., Ltd , (2021-2023) , David Xu and others
  • PI: "Reactions to an Artificial Intelligence Enabled System", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2020-2023) , David Xu
  • PI: "The Effect of Reducing Product Uncertainties ", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2019-2022) , David Xu
  • PI: "Investigating the Differential Effects of Recommendations ", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2018-2021) , David Xu
  • PI: "The Effect of Visualization Designs and Augmented Reality", Start-up Grants - City University of Hong Kong , Amount: 300,000 (2018-2020) , David Xu

Supervisory Experience

Period Nature
2020 DBA Thesis - since 2020

Administrative Assignments

Period Name Position
6/2018 - Now BBA Information Management (IFMG) Programme Leader
2/2018 - Now Bachelor's Degree in Information Systems (BDIS) Programme Leader

External Academic Activities

Period Organizer Country Role
2021 - Now Information Systems Journal (Special Issue - Polarization and Social Media) - Guest Associate Editor
1/2020 - Now Information Systems Research - Associate Editor
2018 - Now Information Systems Journal - Associate Editor
2021 Kuwait Foundation for the Advancement of Sciences Kuwait Grant Reviewer
2018 - 2021 The Hong Kong Polytechnic University China (Hong Kong) External Examiner (DBA and PhD)
2014 - 2021 International Conference on Information Systems - Associate Editor
2018 - 2020 Hong Kong Baptist University China (Hong Kong) External Examiner (DBA)
2016 - 2018 Information Systems Journal (Special Issue - Making the developing world a better place with high‐impact IS research) - Guest Associate Editor


Journal Publications and Reviews
Chapters, Conference Papers, Creative and Literary Works