Prof. YANG Zhilin (楊志林教授)

PhD - Marketing (New Mexico State University)
MA - International Business (Shanghai University of Finance and Economics)
BA - Accounting (China University of Mining and Technology)


Prof. YANG Zhilin (楊志林教授)

Contact Information

Address: 10-231, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34424644
Fax: +852 34420346
Personal Web:
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Research Areas

  • Network in Marketing
  • Governance Strategies in Marketing Channels
  • Customer Value and Customer Loyalty
  • Service Quality and Customer Satisfaction in Electronic Commerce

My main research interest areas are governance strategies in marketing channels, institutional theory, business network analysis, and online service marketing. 

I have received University Research Excellence Award and College Research Excellence Award in 2013. My research papers have received such awards as Emerald Citations of Excellence for 2015IBM Best Paper Award Finalist from Journal of Service Research, 2011; Best Paper Award (Supply Chain Track) from the Decision Science Institution and McGraw-Hill Irwin Distinguished Paper Award; and three Highly Commended Award from Emerald Literati Club (2015, 2013 & 2005). My papers have been widely cited (# of citations was 3,169 from ISI, 4,676 from Scopus, and 11,877 from Google Scholar as of 28/02/2020).

Since joined CityU in 2001, I have published over 95 articles in various decent academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Operations Management, International Business Review, International Marketing Review, Journal of Advertising Research, Journal of Business Research, and Psychology and Marketing. In addition, I have had over 40 conference presentations and proceedings.

I have been serving as an Editor-in-Chief of Asian Journal of Business Research, an Associate Editor of European Journal of Marketing, and a member of editorial board for Journal of Business Research, Industrial Marketing Management, International Journal of Physical Distribution and Logistics, Asia Pacific Journal of Marketing and Logistics, and EsicMarket (Spain), and as a special issue editor for Journal of Business Ethics (2009), Industrial Marketing Management (2010, 2014), Journal of Business Research (2013), International Marketing Review (2019), and International Journal of Emerging Markets (2020). I have served ad hoc reviewers for over 40 journals and conferences.

I have received 32 research grants totalled about US$ 1,080, 000 and served as a principal investigator for 25 grants totalled US$700,000, including NSFC (China), CERG/GRFs (Hong Kong), and Hong Kong/Germany joint research scheme. Over years, I have been invited by more than 20 universities to deliver quality seminars.

In addition, I have built extensive connections with business communities especially those in China by providing business training and consulting services for many Chinese firms and multi-national enterprises.


Journal Publications and Reviews
Conference Papers
Chapters, Conference Papers, Creative and Literary Works
Scholarly Books, Monographs, Reports and Case Studies