Prof. YANG Zhilin (楊志林教授)

PhD - Marketing
MA - International Business
BA - Accounting


Prof. YANG Zhilin (楊志林教授)

Contact Information

Address: 10-231, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34424644
Fax: +852 34420346
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Research Areas

  • Network in Marketing
  • Governance Strategies in Marketing Channels
  • Customer Value and Customer Loyalty
  • Service Quality and Customer Satisfaction in Electronic Commerce

My main research areas are governance strategies in marketing channels, institutional theory, business network analysis, and online service marketing. 

I have received University Research Excellence Award and College Research Excellence Award in 2013. My research papers have received such awards as Emerald Citations of Excellence for 2015IBM Best Paper Award Finalist from Journal of Service Research, 2011; Best Paper Award (Supply Chain Track) from the Decision Science Institution and McGraw-Hill Irwin Distinguished Paper Award; and three Highly Commended Award from Emerald Literati Club (2015, 2013 & 2005). My papers have been widely cited (# of citations was 4,120 from ISI, 6,069 from Scopus, and 15,531 from Google Scholars as of 16/3/2022).

Since joining CityU in 2001, I have published over 100 articles in various decent academic journals, including Journal of MarketingJournal of Marketing ResearchJournal of International Business StudiesJournal of Operations Management, and Journal of the Academy of Marketing Science. In addition, I authored five books.

I have been serving as an Editor-in-Chief of Asian Journal of Business Research, an Associate Editor of European Journal of Marketing, and a member of the editorial board for Journal of Business ResearchIndustrial Marketing ManagementJournal of Inter-Organizational RelationshipsAsia Pacific Journal of Marketing and Logistics, and EsicMarket (Spain), and as a special issue editor for Journal of Business Ethics (2009), Industrial Marketing Management (2010, 2014), Journal of Business Research (2013), International Marketing Review (2020), and International Journal of Emerging Markets (2021). I have served ad hoc reviewers for over 40 journals and conferences.

I have received 40 research grants and served as a principal investigator for 30 grants, including NSFC (China), CERG/GRFs (Hong Kong), and Hong Kong/Germany joint research scheme. Over the years, I have been invited by more than 20 universities to deliver quality seminars.

I have been serving as the founding President of the Chinese Scholar Marketing Association since 2017. I launched the Chinese Marketing International Conference (2013) and China Business Culture and Management Conference (2011). In addition, I have built extensive connections with business communities, especially those in China, by providing business training and consulting services for many Chinese firms and multi-national enterprises.

External Links


Journal Publications and Reviews
Conference Papers
Chapters, Conference Papers, Creative and Literary Works
Scholarly Books, Monographs, Reports and Case Studies