Prof. YANG Zhilin (楊志林教授)

PhD - Marketing
MA - International Business
BA - Accounting


Prof. YANG Zhilin (楊志林教授)

Contact Information

Address: 10-231, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34424644
Fax: +852 34420346
Personal Web:
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Research Areas

  • Network in Marketing
  • Governance Strategies in Marketing Channels
  • Customer Value and Customer Loyalty
  • Service Quality and Customer Satisfaction in Electronic Commerce

My main research interest areas are governance strategies in marketing channels, institutional theory, business network analysis, and online service marketing. 

I received University Research Excellence Award and College Research Excellence Award in 2013. My research papers have received such awards as Emerald Citations of Excellence for 2015IBM Best Paper Award Finalist from Journal of Service Research, 2011; Best Paper Award (Supply Chain Track) from the Decision Science Institution and McGraw-Hill Irwin Distinguished Paper Award; and three Highly Commended Award from Emerald Literati Club (2015, 2013 & 2005). My papers have been widely cited (# of citations was 4,307 from ISI, 6,459 from Scopus, and 16,722 from Google Scholar as of 16/09/2022).

Since joined CityU in 2001, I have published over 110 articles in various decent academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Operations Management, International Business Review, International Marketing Review, Journal of Advertising Research, Journal of Business Research, and Psychology and Marketing. In addition, I have had over 40 conference presentations and proceedings.

I have been serving as an Editor-in-Chief of the Journal of Business-to-Business Marketing and Asian Journal of Business Research, an Associate Editor of the European Journal of Marketing, and a member of the editorial board for Journal of Business Research, Industrial Marketing Management, International Journal of Physical Distribution and Logistics, Asia Pacific Journal of Marketing and Logistics, and EsicMarket (Spain), and as a special issue editor for Journal of Business Ethics (2009), Industrial Marketing Management (2010, 2014), Journal of Business Research (2013), International Marketing Review (2019), and International Journal of Emerging Markets (2020). I have served ad hoc reviewer for over 40 journals and conferences.

I have received 35 research grants and served as a principal investigator for 28 grants, including NSFC (China), CERG/GRFs (Hong Kong), and Hong Kong/Germany joint research scheme. Over the years, I have been invited by more than 20 universities to deliver quality seminars.

In addition, I have built extensive connections with business communities especially those in China by providing business training and consulting services for many Chinese firms and multi-national enterprises.


Award Title Institution
Highly Commended Award Asia Pacific Journal of Marketing and Logistics
Emerald Citations of Excellence Journal of Marketing
Research Excellence Award City University of Hong Kong (College of Business)
Highly Commended Award Journal of Product and Brand Management
Research Excellence Award City University of Hong Kong
Outstanding Achievement (raked as A) New Zealand’s 2012 PBRF Assessment
IBM Best Paper Award Finalist Journal of Service Research
Distinguished Paper Award the 38th Decision Sciences Institute Annual Meeting
McGraw-Hill Irwin Distinguished Paper Award Conference of the Southwest Decision Sciences Institute,
The Best Paper Award in Marketing The Best Paper Award in Marketing
Highly Commended Award International Journal of Service Industry Management

External Links

Selected Publications

Journal Publications and Reviews
Scholarly Books, Monographs, Reports and Case Studies