Department of Decision Analytics and Operations

Prof. CHIANG Wei Yu Kevin (江偉裕教授)

PhD - Business Administration (University of Illinois at Urbana-Champaign)
MSc - Business Administration (University of Illinois at Urbana-Champaign)
BSc - Applied Mathematics (Fu-Jen Catholic University)

Professor

Contact Information

E-mail:
Address:	7-245, Lau Ming Wai Academic Building City University of Hong Kong
Phone:	+852 34428676
Fax:	+852 34420189
wchiang@cityu.edu.hk
Personal Web:
http://www.wchiang.net/

Research Areas

Supply Chain Management
E-Commerce/E-business Strategy
Operations /Marketing Interface
Marketing Science
Dynamic Pricing

Dr. Kevin Chiang is a Professor at City University of Hong Kong, where he served as MBA Director and Program Leader of MSc in Operations and Supply Chain Management. Dr. Chiang was previously a faculty at the University of Maryland, Baltimore County in the USA. Before entering academia, he worked as an IT consultant in Chicago. He is interested in interdisciplinary research across Operations, Marketing, and IS. His work appears in leading management journals, including Management Science, Manufacturing & Service Operations Management, and Journal of Management Information Systems. Dr. Chiang has been listed among World's Top 2% Scientists by Stanford University.

Administrative Assignments

Period	Name	Position
3/2013 - 7/2024	MBA	Director
12/2008 - 2/2013	MSc Operations and Supply Chain Management	Programme Leader

Selected Publications

Journal Publications and Reviews
Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin / Optimal promotional mix and pricing when faced with uncertain product value. March 2024; In: European Journal of Operational Research. Vol. 313, No. 2, pp. 637-651 Zhang, Jie; Chiang, Wei-yu Kevin / Durable goods pricing with reference price effects. March 2020; In: Omega (United Kingdom). Vol. 91 Zhang, Jie; Kevin Chiang, Wei-yu; Liang, Liang / Strategic pricing with reference effects in a competitive supply chain. April 2014; In: Omega (United Kingdom). Vol. 44, pp. 126-135 Kacen, Jacqueline J.; Hess, James D.; CHIANG, Wei Yu Kevin / Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores. January 2013; In: Global Economics and Management Review. Vol. 18, No. 1, pp. 12-21 Chiang, Wei-Yu Kevin / Supply chain dynamics and channel efficiency in durable product pricing and distribution. March 2012; In: Manufacturing and Service Operations Management. Vol. 14, No. 2, pp. 327-343 Xu, Ke; Chiang, Wei-Yu Kevin; Liang, Liang / Dynamic pricing and channel efficiency in the presence of the cost learning effect. September 2011; In: International Transactions in Operational Research. Vol. 18, No. 5, pp. 579-604 Chiang, W. K.; Feng, Y. / Retailer or e-tailer? Strategic pricing and economic-lot-size decisions in a competitive supply chain with drop-shipping. November 2010; In: Journal of the Operational Research Society. Vol. 61, No. 11, pp. 1645-1653 Chiang, Wei-yu Kevin; Li, Zhen / An analytic hierarchy process approach to assessing consumers' distribution channel preference. January 2010; In: International Journal of Retail and Distribution Management. Vol. 38, No. 2, pp. 78-96 Chiang, Wei-yu Kevin / Product availability in competitive and cooperative dual-channel distribution with stock-out based substitution. January 2010; In: European Journal of Operational Research. Vol. 200, No. 1, pp. 111-126 Feng, Yunfang; Guo, Zhiling; Chiang, Wei-Yu / Optimal digital content distribution strategy in the presence of the consumer-to-consumer channel. April 2008; In: Journal of Management Information Systems. Vol. 25, No. 4, pp. 241-270 Chiang, W. K.; Feng, Y. / The value of information sharing in the presence of supply uncertainty and demand volatility. March 2007; In: International Journal of Production Research. Vol. 45, No. 6, pp. 1429-1447 Chiang, Wei-Yu Kevin; Zhang, Dongsong; Zhou, Lina / Predicting and explaining patronage behavior toward web and traditional stores using neural networks: A comparative analysis with logistic regression. January 2006; In: Decision Support Systems. Vol. 41, No. 2, pp. 514-531 Chiang, Wei-Yu Kevin; Monahan, George E. / Managing inventories in a two-echelon dual-channel supply chain. April 2005; In: European Journal of Operational Research. Vol. 162, No. 2, pp. 325-341 Chiang, Wei-Yu Kevin; Chhajed, Dilip; Hess, James D. / Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design. January 2003; In: Management Science. Vol. 49, No. 1, pp. 1-20

Journal Publications and Reviews

Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin / Optimal promotional mix and pricing when faced with uncertain product value. March 2024; In: European Journal of Operational Research. Vol. 313, No. 2, pp. 637-651
Zhang, Jie; Chiang, Wei-yu Kevin / Durable goods pricing with reference price effects. March 2020; In: Omega (United Kingdom). Vol. 91
Zhang, Jie; Kevin Chiang, Wei-yu; Liang, Liang / Strategic pricing with reference effects in a competitive supply chain. April 2014; In: Omega (United Kingdom). Vol. 44, pp. 126-135
Kacen, Jacqueline J.; Hess, James D.; CHIANG, Wei Yu Kevin / Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores. January 2013; In: Global Economics and Management Review. Vol. 18, No. 1, pp. 12-21
Chiang, Wei-Yu Kevin / Supply chain dynamics and channel efficiency in durable product pricing and distribution. March 2012; In: Manufacturing and Service Operations Management. Vol. 14, No. 2, pp. 327-343
Xu, Ke; Chiang, Wei-Yu Kevin; Liang, Liang / Dynamic pricing and channel efficiency in the presence of the cost learning effect. September 2011; In: International Transactions in Operational Research. Vol. 18, No. 5, pp. 579-604
Chiang, W. K.; Feng, Y. / Retailer or e-tailer? Strategic pricing and economic-lot-size decisions in a competitive supply chain with drop-shipping. November 2010; In: Journal of the Operational Research Society. Vol. 61, No. 11, pp. 1645-1653
Chiang, Wei-yu Kevin; Li, Zhen / An analytic hierarchy process approach to assessing consumers' distribution channel preference. January 2010; In: International Journal of Retail and Distribution Management. Vol. 38, No. 2, pp. 78-96
Chiang, Wei-yu Kevin / Product availability in competitive and cooperative dual-channel distribution with stock-out based substitution. January 2010; In: European Journal of Operational Research. Vol. 200, No. 1, pp. 111-126
Feng, Yunfang; Guo, Zhiling; Chiang, Wei-Yu / Optimal digital content distribution strategy in the presence of the consumer-to-consumer channel. April 2008; In: Journal of Management Information Systems. Vol. 25, No. 4, pp. 241-270
Chiang, W. K.; Feng, Y. / The value of information sharing in the presence of supply uncertainty and demand volatility. March 2007; In: International Journal of Production Research. Vol. 45, No. 6, pp. 1429-1447
Chiang, Wei-Yu Kevin; Zhang, Dongsong; Zhou, Lina / Predicting and explaining patronage behavior toward web and traditional stores using neural networks: A comparative analysis with logistic regression. January 2006; In: Decision Support Systems. Vol. 41, No. 2, pp. 514-531
Chiang, Wei-Yu Kevin; Monahan, George E. / Managing inventories in a two-echelon dual-channel supply chain. April 2005; In: European Journal of Operational Research. Vol. 162, No. 2, pp. 325-341
Chiang, Wei-Yu Kevin; Chhajed, Dilip; Hess, James D. / Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design. January 2003; In: Management Science. Vol. 49, No. 1, pp. 1-20

Conference Papers
CHIANG, Wei Yu; Wang, Ruibing / Optimal Promotional Mix and Pricing Strategy with Risk Averse Buyers. June 2016; ISMS Marketing Science Conference, 16/06/2016 - 18/06/2016, , China. Wang, Qiao; CHIANG, Wei Yu / Product Customization with Context-Dependent Preference. June 2016; ISMS Marketing Science Conference, 16/06/2016 - 18/06/2016, , China. CHIANG, Wei Yu; Puyang, Xiaojuan / Strategic Intertemporal Pricing for Efficient Product Adoption when Buyers are Heterogeneous in Evaluation Costs. June 2016; ISMS Marketing Science Conference, 16/06/2016 - 18/06/2016, , China. Qiang, Lu; CHIANG, Wei Yu / Dynamic Pricing with Evaluation Cost. July 2013; 35th ISMS Marketing Science Conference, 11/07/2013 - 13/07/2013, , Türkiye. Zhang, Jie; CHIANG, Wei Yu / Durable Goods Pricing with Reference Price Effect. June 2012; INFORMS 2012 International Beijing, 24/06/2012 - 27/06/2012, , China. CHIANG, Wei Yu; QIANG, Lu / Product Differentiation and Timing of Product Introduction under Uncertain Customer Valuations. June 2012; INFORMS 2012 International Beijing, 24/06/2012 - 27/06/2012, , China. Chen, Qian; CHIANG, Wei Yu / Strategic Timing of Product Introduction for Managing Inventories of Substitutable Products. June 2012; INFORMS 2012 International Beijing, 24/06/2012 - 27/06/2012, , China. QIANG, Lu; CHIANG, Wei Yu / Gaining from Imitative Entry: Dynamic Durable Pricing with Rational Consumer Expectations. June 2011; 2011 33rd Annual Informs Marketing Science Conference, 09/06/2011 - 11/06/2011, , United States. CHIANG, Wei Yu / Dynamic Pricing in a Competitive Supply Chain. April 2011; POMS 23rd Annual Conference, 20/04/2011 - 23/04/2012, , United States. XU, Ke; CHIANG, Wei Yu; LIANG, Liang / Dynamic Channel Interaction with Reference Price Effect: A Feedback Solution.. July 2010; Proceedings of the Fourth International Conference on Operations and Supply Chain Management, 25/07/2010 - 30/07/2010, , China. CHIANG, Wei-yu / Dynamic Price Interactions in a Distribution Channel. June 2008; 2008 INFORMS Marketing Science Conference, 12/06/2008 - 14/06/2008, Vancouver, Canada. CHIANG, Wei-yu; Guo, Zhiling / Dynamic Pricing and Optimal Channel Structure for Digital Products. December 2007; 6th Workshop on e-Business (WEB 2007), 09/12/2007 - 09/12/2007, Montreal, Quebec, Canada.

Conference Papers

CHIANG, Wei Yu; Wang, Ruibing / Optimal Promotional Mix and Pricing Strategy with Risk Averse Buyers. June 2016; ISMS Marketing Science Conference, 16/06/2016 - 18/06/2016, , China.
Wang, Qiao; CHIANG, Wei Yu / Product Customization with Context-Dependent Preference. June 2016; ISMS Marketing Science Conference, 16/06/2016 - 18/06/2016, , China.
CHIANG, Wei Yu; Puyang, Xiaojuan / Strategic Intertemporal Pricing for Efficient Product Adoption when Buyers are Heterogeneous in Evaluation Costs. June 2016; ISMS Marketing Science Conference, 16/06/2016 - 18/06/2016, , China.
Qiang, Lu; CHIANG, Wei Yu / Dynamic Pricing with Evaluation Cost. July 2013; 35th ISMS Marketing Science Conference, 11/07/2013 - 13/07/2013, , Türkiye.
Zhang, Jie; CHIANG, Wei Yu / Durable Goods Pricing with Reference Price Effect. June 2012; INFORMS 2012 International Beijing, 24/06/2012 - 27/06/2012, , China.
CHIANG, Wei Yu; QIANG, Lu / Product Differentiation and Timing of Product Introduction under Uncertain Customer Valuations. June 2012; INFORMS 2012 International Beijing, 24/06/2012 - 27/06/2012, , China.
Chen, Qian; CHIANG, Wei Yu / Strategic Timing of Product Introduction for Managing Inventories of Substitutable Products. June 2012; INFORMS 2012 International Beijing, 24/06/2012 - 27/06/2012, , China.
QIANG, Lu; CHIANG, Wei Yu / Gaining from Imitative Entry: Dynamic Durable Pricing with Rational Consumer Expectations. June 2011; 2011 33rd Annual Informs Marketing Science Conference, 09/06/2011 - 11/06/2011, , United States.
CHIANG, Wei Yu / Dynamic Pricing in a Competitive Supply Chain. April 2011; POMS 23rd Annual Conference, 20/04/2011 - 23/04/2012, , United States.
XU, Ke; CHIANG, Wei Yu; LIANG, Liang / Dynamic Channel Interaction with Reference Price Effect: A Feedback Solution.. July 2010; Proceedings of the Fourth International Conference on Operations and Supply Chain Management, 25/07/2010 - 30/07/2010, , China.
CHIANG, Wei-yu / Dynamic Price Interactions in a Distribution Channel. June 2008; 2008 INFORMS Marketing Science Conference, 12/06/2008 - 14/06/2008, Vancouver, Canada.
CHIANG, Wei-yu; Guo, Zhiling / Dynamic Pricing and Optimal Channel Structure for Digital Products. December 2007; 6th Workshop on e-Business (WEB 2007), 09/12/2007 - 09/12/2007, Montreal, Quebec, Canada.

Chapters, Conference Papers, Creative and Literary Works
CHIANG, Wei-yu / Conflict Identification and Inventory Management within a Competitive Multi-Channel Supply Chain. July 2008; Proceedings of the13th Asian-Pacific Decision Sciences Conference. CHIANG, Wei-yu; Guo, Zhiling / Optimal Dual Channel Structure for Digital Products. November 2007; Proceedings of the 38th Annual Meeting of the Decision Sciences Institute. pp. 3471-3476 Chiang, Wei-Yu Kevin / A competitive analysis of stocking behavior in a multi-channel supply chain. 2003; Proceedings - Annual Meeting of the Decision Sciences Institute. pp. 2171-2176 Kuo, Ching-Chung; White, Richard E.; Chiang, Wei-Yu Kevin / On the treatment of the center-of-gravity method in the existing operations management textbooks. 2002; Proceedings - Annual Meeting of the Decision Sciences Institute. pp. 1957-1960

Chapters, Conference Papers, Creative and Literary Works

CHIANG, Wei-yu / Conflict Identification and Inventory Management within a Competitive Multi-Channel Supply Chain. July 2008; Proceedings of the13th Asian-Pacific Decision Sciences Conference.
CHIANG, Wei-yu; Guo, Zhiling / Optimal Dual Channel Structure for Digital Products. November 2007; Proceedings of the 38th Annual Meeting of the Decision Sciences Institute. pp. 3471-3476
Chiang, Wei-Yu Kevin / A competitive analysis of stocking behavior in a multi-channel supply chain. 2003; Proceedings - Annual Meeting of the Decision Sciences Institute. pp. 2171-2176
Kuo, Ching-Chung; White, Richard E.; Chiang, Wei-Yu Kevin / On the treatment of the center-of-gravity method in the existing operations management textbooks. 2002; Proceedings - Annual Meeting of the Decision Sciences Institute. pp. 1957-1960

Scholarly Books, Monographs, Reports and Case Studies
Chiang, Wei-yu Kevin; HAO, Gang; Lai, Kee-hung; Li, Chung-Lun; Yeung, Andy; Zhou, Sean X. / Proceedings of the First POMS - HK International Conference. 2009;