Dr. ZHENG Xu (鄭煦博士)

PhD - Marketing (University of Wisconsin-Madison)
MPhil - Marketing (City University of Hong Kong)
BSc - Economics (Nankai University)

Assistant Professor

Dr. ZHENG Xu (鄭煦博士)

Contact Information

Address: 10-237, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34429911
Fax: +852 34420346
E-mail:
xuzheng@cityu.edu.hk
Public CV: Download

Research Areas

  • Management of non-cooperative incidents in marketing channel relationships
  • The role of institutional environment in informing firms' choice of governance mechanism

Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism.

Awards

Award Title Institution
Student Learning and Development Excellence Award City University of Hong Kong (Marketing)

Research Grant

  • PI: "Unnatural Relationship Dissolution in Franchising: A Dual-Agency Perspective", General Research Grant - Research Grants Council, Hong Kong , Amount: HKD 501,250 (2015-2017) , Xu Zheng, Jeff Jianfeng Wang, Marko Grunhagen
  • PI: "Marketing Assets, Marketing Actions, and Firms' Response Strategies to Exogenous Shocks", Early Career Scheme - Research Grants Council , Amount: HKD321,696 (2013-2015) , Zheng, Xu

Publications

Journal Publications and Reviews
Conference Papers