Dr. WONG Chi, Vincent is Associate Professor (with tenure) of Marketing and Deputy Program Leader of BBA in Marketing at the City University of Hong Kong. His research interests include consumer information processing, consumer decision making, and cross-cultural consumer psychology. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received awards for both research excellence (College level, 2020, 2018) and teaching excellence (University level, 2018; College level, 2024). He reviews for a number of leading academic journals (UTD24, FT50, and psychology flagship journals) and conferences, as well as national funds. Dr. WONG serves as a public lecture speaker for Hong Kong Research Grants Council and as an examiner for Hong Kong Civil Service Examinations Unit.
Prior to his academic career, Vincent had been a radio and TV financial program host/anchor/producer and a column writer in Hong Kong and Macau for years. Aside from his academic life, Vincent is also a freelance TVC voice actor and a HKCBBA accredited coach of bodybuilding and fitness.
Awards
| Award Title |
Institution |
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College Teaching Excellence Awards 2024
|
City University of Hong Kong
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Outstanding Teaching Performance 2023 (Top 5% of all Instructors)
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City University of Hong Kong
|
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Dean’s Research Excellence Awards 2020
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City University of Hong Kong
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Research Grant
-
co-PI:
"Improving the AI supervision effectiveness of consumption social order",
NSFC - National Natural Science Foundation ,
(2025-2028)
, Dr. Haizhong WANG
-
PI:
"Cultural Syndromes and Attribution",
Early Career Scheme - Hong Kong Research Grants Council ,
(2019-2020)
, Dr. Chi WONG
-
co-PI:
"Communication Strategies for When a Product’s Negative Attributes are Only Partially Reduced",
General Research Fund - Hong Kong Research Grants Council ,
(2015-2018)
, Dr. Lei SU, Dr. Chi WONG, and Prof. Howard Pong-Yuen LAM
Working Experience
| Period |
Title |
Company |
|
2023 - Now
|
Examiner for Civil Service Examinations
|
Hong Kong Civil Service Bureau
|
|
2021 - Now
|
Accredited Coach of Bodybuilding
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HKCBBA
|
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2008 - 2010
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TV/Radio Financial Programs Producer/Host
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Metro Finance Broadcast, Hong Kong
|
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2006 - 2008
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Radio Financial Programs Host
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Radio Television Hong Kong
|
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2005 - 2006
|
English Trainer
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New Oriental Education & Technology
|
|
2004 - 2006
|
Exhibition Planner
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Alibaba.com
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Selected Publications
| Journal Publications and Reviews |
- HUANG, Feifei; WONG, Vincent Chi / From Second-Hand to Third-Hand: Reuse and Resale Cycle. June 2024; In: Journal of Consumer Research. Vol. 51, No. 1, pp. 104–113
- Wong, Vincent Chi; Wyer, Jr., Robert S.; Wyer, Natalie A.; Adaval, Rashmi / Dimensions of holistic thinking: Implications for nonsocial information processing across cultures. December 2021; In: Journal of Experimental Psychology: General. Vol. 150, No. 12, pp. 2636-2658
- Wong, Vincent Chi; Su, Lei; Lam, Howard Pong-Yuen / When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes. September 2020; In: Journal of Marketing. Vol. 84, No. 5, pp. 137-153
- Wong, Vincent Chi; Fock, Henry; Ho, Candy K.Y. / Toward a Process-Transfer Model of the Endorser Effect. June 2020; In: Journal of Marketing Research. Vol. 57, No. 3, pp. 565-581
- Huang, Feifei; Wong, Vincent Chi; Wan, Echo Wen / The Influence of Product Anthropomorphism on Comparative Judgment. February 2020; In: Journal of Consumer Research. Vol. 46, No. 5, pp. 936-955
- Wong, Vincent Chi; Wyer Jr., Robert S. / Mental Traveling Along Psychological Distances: The Effects of Cultural Syndromes, Perspective Flexibility, and Construal Level. July 2016; In: Journal of Personality and Social Psychology. Vol. 111, No. 1, pp. 17–33
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| Chapters, Conference Papers, Creative and Literary Works |
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