Dr. SUH Ayoung

Assistant Professor

Dr. SUH Ayoung

Contact Information

Address: M7089, R R S Creative Media Centre
City University of Hong Kong
Phone: +852 34422311
Fax: +852 34420408

Research Areas

  • Virtual collaboration
  • Virtual identity
  • Virtual community
  • Virtual experience

Ayoung Suh specializes in virtual collaboration, virtual identity, and social media and network analysis. She began her academic career in 2008 after attaining her PhD in Management Information Systems from Ewha Womans University, Seoul, Korea. Before joining CityU, she worked as research fellow in the College of Business Administration at EWU (2008-2013). She was also a visiting professor at Sungkyunkwan University (2012-2013).

Research Grant

  • PI: "Gamification at Work: Identifying Motivational Affordances and Their Roles in Sustaining User Engagement", GRF - Research Grants Council of the Hong Kong , (2016-2018) , Ayoung Suh
  • PI: "Engaging Students in Learning Activities via GamifIcation Ideas: Integrating Theory into Practice", Teaching Development Grant - CityU , (2015-2017) , Ayoung Suh
  • PI: "Explaining a Virtual Worker’s Job Performance: Integrating Proximity and Network Perspectives ", ECS - Research Grants Council of the Hong Kong , (2014-2016) , Ayoung Suh
  • co-PI: "Challenges and opportunities in the era of virtualization", Social Science of Korea - National Research Foundation of Korea , (2013-2016) , Ayoung Suh
  • PI: "Engaging Students to Visualize Information: Exploring the Potential of Augmented Reality", Teaching Start-up Grant - CityU , (2014-2015) , Ayoung Suh
  • PI: "Research on Network Mechanisms for Virtual Collaboration", Start-up Grant - CityU , (2013-2015) , Ayoung Suh


Journal Articles
  • Suh, A., Cheung, C., Ahuja, M., and Wagner, C. (2017), "Gamification in the Workplace: The Central Role of the Aesthetic Experience", Journal of Management Information Systems, 34, 1, 268-305.
  • Suh, A., and Wagner, C. (2017), "How Gamification of an Enterprise Collaboration System Increases Knowledge Contribution: An Affordance Approach", Journal of Knowledge Management, 21, 2, 416-431.
  • Suh, A., and Lee, J. (2017), "Understanding Teleworkers’ Technostress and Its Influence on Job Satisfaction", Internet Research, 27, 1, 140-159.
  • Bock, G., Ahuja, M., Suh, A., and Lee, Y. (2015), "Sustainability of a Virtual Community: Integrating Individual and Structural Dynamics", Journal of the Association for Information Systems, Vol. 16, No. 6, 418-447.
  • Lee, J., and Suh, A. (2015), "How do virtual community members develop psychological ownership and what are the effects of psychological ownership in virtual communities?", Computers in Human Behavior, Vol. 45, No. 1, 382-391.
  • Suh, A. (2013), "The Influence of Self-discrepancy between the Virtual and Real Selves in Virtual Communities", Computers in Human Behavior, Vol. 29, No. 1, 246-256.
  • Suh, A., Shin, K., Ahuja, M., and Kim, M. (2011), "The influence of virtuality on social networks within and across work groups: A multilevel approach", Journal of Management Information Systems, Vol. 28, No. 1, 351-386.
  • Suh, A. and Shin, K. (2010), "Exploring the Effects of Online Social Ties on Knowledge Sharing: A Comparative Analysis of Collocated vs Dispersed Teams", Journal of Information Science, Vol. 36, No. 4, 443-463.
  • Bock, G., Shin, K., Suh, A., and Hu, A. (2010), "The Factors Affecting Success of Knowledge-based Systems at the Organizational Level", Journal of Computer Information Systems, Vol. 50, No. 2.
Accepted Journal Articles (forthcoming)
  • Liu, L., Suh, A., Wagner, C. (2018), "Empathy or Perceived Credibility? An Empirical Study on Individual Donation Behavior in Charitable Crowdfunding", accepted by Internet Research, forthcoming.
  • Suh, A., Wagner, C., and Liu, L. (2017), "Enhancing User Engagement through Gamification", accepted by Journal of Computer Information Systems, forthcoming.
Conference Papers (Proceedings)
  • Wang, G., and Suh, A. (2018), "Disorder or Driver?: The Effects of Nomophobia on Work-Related Outcomes in Organizations", proceedings of ACM Conference on Human Factors in Computing Systems (CHI 2018), Montreal, Canada.
  • Ahuja, M., Patel, P., and Suh, A. (2018), "The Influence of Social Media on Collective Action in the Context of Digital Activism: An Affordance Approach", proceedings of HICSS 2018, Best Paper Award.