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Department of Marketing
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Staff List
Prof. LIANG Ce
(梁策教授)
Assistant Professor
Contact Information
Address:
10-222, Lau Ming Wai Academic Building
City University of Hong Kong
Phone:
+852 34427240
Fax:
+852 34420346
E-mail:
ce.liang@cityu.edu.hk
Publications
Journal Publications and Reviews
Meng, Lu Monroe; Zhang, Eileen Yiran; Duan, Shen; Liang, Ce /
The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food
. April 2025; In: Journal of Business Ethics.
Wang, Phyllis Xue; Liang, Ce; Wang, Qiyuan /
Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
. December 2024; In: Journal of Marketing.