Dr. LIAW Chya-Yi Emily (廖佳儀博士)
PhD - International Business (Western University, Ivey)
MS - Logistics (Georgia Institute of Technology)
MS - Supply Chain Management (National University of Singapore)
BBA - International Trade (National Chengchi University)
Dr. Liaw completed her PhD in International Business at Ivey Business School of the Western University. Before her doctoral study, she obtained her BBA in International Trade from National Chengchi University, MS in Supply Chain Management from the National University of Singapore, and MS in Logistics from Georgia Tech. She has also worked as a management specialist at United Parcel Service (UPS). Her main research interests focus on international hotel branding, service company internationalization, and cross-border inter-organizational cooperation.
"When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchise Hotel? A Principal-Agent View and Empirical Evidence",
Start-Up Grant - City University of Hong Kong ,
, Liaw, C.Y. & Chen, S.F.
- Liaw, Chya-Yi E.; Chen, Shih-Fen / The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?. June 2018; 2018 Academy of International Business Annual Meeting, AIB 2018, 25/06/2018 - 28/06/2018, Minneapolis , United States.
- Chen, Shih-Fen S.; Liaw, Chya-Yi Emily / A Principal-Agent View on International Hotel Branding. August 2016; 2016 Annual Meeting of the Academy of Management, 05/08/2016 - 09/08/2016, Anaheim, United States.
- LIAW, Chya-yi; Chen, Shih-Fen / When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchised Hotel? A Principal-Agent View and Empirical Evidence. June 2016; The Academy of International Business (AIB), 27/06/2016 - 30/06/2016, New Orleans, United States.