Dr. XU Jingjun David

PhD - Management Information Systems (University of British Columbia)
MPhil - Information Systems (City University of Hong Kong)
BBA - Business Administration (Lingnan University, First-class honours)

Associate Professor

Dr. XU Jingjun David

Contact Information

Address: 6-279, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428530
Fax: +852 34420370

Research Areas

  • Human-computer interaction
  • Recommendation systems
  • Social media
  • E-commerce
  • Technology adoption
  • Artificial Intelligence

David Xu is an associate professor in the Department of Information Systems at the City University of Hong Kong. He received his Ph.D. in Management Information Systems from the University of British Columbia in 2011. His research interests include human-computer interaction, social media, e-commerce, technology adoption, virtual reality, and artificial intelligence. He has papers published in MIS Quarterly, Information Systems Research, Management Science, INFORMS Journal on Computing, Journal of Management Information Systems, Journal of Association for Information Systems, among others. Before joining City U, he was the associate professor of MIS and Bomhoff Endowed Professor of Business at Wichita State University. 

He received the College Teaching Excellence Award in 2021, Association for Information Systems (AIS) Early Career Award in 2018, Best Associate Editor Award in ICIS 2020, and was named AIS Distinguished Member - Cum Laude in 2020. He is serving as an associate editor for Information Systems Research and Information Systems Journal.

In 2021, he is ranked the 4th most productive (tied in the first-author count) information systems scholar worldwide for publishing in the top-4 (or top-8) IS journals during the past ten years (2011-2020), according to the Association for Information Systems. 

Faculty Positions

Period Department - Institution Position
2017 Wichita State University Bomhoff Endowed Professor of Business
2016 - 2017 Wichita State University Associate Professor
2011 - 2016 Wichita State University Assistant Professor


Award Title Institution
College Teaching Excellence Award (2021) City University of Hong Kong (College of Business)
Best Associate Editor Award (2020) International Conference on Information Systems
AIS Distinguished Member – Cum Laude Association for Information Systems (AIS)
AIS Early Career Award (2018) Association for Information Systems (AIS)
Faculty Risk-Taker Award (2017) Wichita State University
Researcher/Writer of the year (2013, 2014, 2015, 2017) Wichita State University (Barton School of Business)
Young Faculty Scholar Award (2015) Wichita State University

Teaching Areas

  • Website design for e-commerce
  • Python programming for business
  • Human-Computer Interaction
  • Survey and Experimental Research Methods for Business
  • Data Visualization

Research Grant

  • PI: "Reactions to an Artificial Intelligence Enabled System", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2020-2022) , David Xu
  • PI: "The Effect of Reducing Product Uncertainties ", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2019-2022) , David Xu
  • PI: "Investigating the Differential Effects of Recommendations ", Strategic Research Grant - City University of Hong Kong , Amount: 100,000 (2018-2021) , David Xu
  • PI: "The Effect of Visualization Designs and Augmented Reality", Start-up Grants - City University of Hong Kong , Amount: 300,000 (2018-2020) , David Xu

Supervisory Experience

Period Nature
2020 DBA Thesis - since 2020

Administrative Assignments

Period Name Position
6/2018 - Now BBA Information Management (IFMG) Programme Leader
2/2018 - Now Bachelor's Degree in Information Systems (BDIS) Programme Leader

External Academic Activities

Period Organizer Country Role
1/2020 - Now Information Systems Research - Associate Editor
2018 - Now Information Systems Journal - Associate Editor
2021 Kuwait Foundation for the Advancement of Sciences Kuwait Grant Reviewer
2018 - 2021 The Hong Kong Polytechnic University China (Hong Kong) External Examiner (DBA and PhD)
2014 - 2021 International Conference on Information Systems - Associate Editor
2018 - 2020 Hong Kong Baptist University China (Hong Kong) External Examiner (DBA)
2016 - 2018 Information Systems Journal - Guest Associate Editor


Journal Publications and Reviews
Chapters, Conference Papers, Creative and Literary Works