Prof. NERVINO Esterina

Esterina Nervino is currently Assistant Professor holding a joint appointment at the Department of English and the Department of Marketing of the City University of Hong Kong, where she is also Associate Director of the Sales and Marketing Consulting Unit (SMCU). For both departments, she teaches subjects in the area of business and professional communication and entertains relationships with industry players for different purposes, including research, student internships, and career development. She is also Cultore della Materia (Junior Adjunct Professor) of Intercultural Communication and Language Variation at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia (Italy) and invited External Member of the Research Centre for Professional Communication in English at The Hong Kong Polytechnic University. She holds a PhD in Applied Linguistics from The Hong Kong Polytechnic University and her research interests include social semiotics, multimodal discourse analysis, corpus linguistics, business and professional communication, luxury studies in relation to digital transformation, art, space, sustainability, country of origin effect, reputation management, branding and retail experience.

Prior to CityU, Esterina was the Director of Retail in Asia (part of Bluebell Group) in charge of media brand operations including content selection, curation, edition, and commercial strategy. At Bluebell Group she also took on the additional role of Public Relations Lead for the Group working on both internal and external communication projects.

She holds a M.A. in Foreign Languages for Business Communication from the Universita’ degli Studi di Modena e Reggio Emilia (Italy), a B.A. in Language Mediation from the Universita’ degli Studi della Calabria (Italy), an Executive Education Certificate in Social Entrepreneurship from INSEAD (Singapore), and a certificate in Business Sustainability Management from the Centre for Sustainability and Leadership of the University of Cambridge.

Professional Qualifications

Awards

Teaching Areas

• Business and professional communication
• Artificial Intelligence

Research Grant

• PI: "Mapping sustainability in the luxury sector: A social semiotic analysis of environmental, social and governance multimodal discourse", Early- Career Scheme + RGC Award - Research Grants Council Hong Kong SAR , Amount: 662,000 (2022-2025) , Dr. Esterina Nervino
• PI: "Artificial Intelligence Action Research Project - The use of AI for EN2837 ‘Communicating Fashion Culture’ ", AI-TDG - City University of Hong Kong - TED , Amount: 35,904 (2023-2024) , Dr. Esterina Nervino
• PI: "Environmental, Social, and Governance Discourse in the Luxury Sector: A Social Semiotic Analysis of Social Media Posts", Start-Up Grant - City University of Hong Kong , Amount: 297,000 (2021-2023) , Dr. Esterina Nervino
• PI: "Environmental, Social, and Governance Discourse in the Luxury Sector: A Social Semiotic Analysis of Social Media Posts", Top-Up Start-Up Grant - City University of Hong Kong , Amount: 100,000 (2021-2023) , Dr. Esterina Nervino

Teaching Activities (past 2 academic years)

Supervisory Experience

Administrative Assignments

External Academic Activities

Selected Publications