College of Business | Staff List

Dr. CHONG Bessie (莊珮珊教授)

Assistant Director

E-mail:
Address:	12-206, Lau Ming Wai Academic Building City University of Hong Kong
Phone:	+852 34426596
Fax:	+852 34420151
bessie.chong@cityu.edu.hk

Journal Publications and Reviews
Chong, Bessie; Wong, Michael / Crafting an effective customer retention strategy: a review of halo effect on customer satisfaction in online auctions. 2005; In: International Journal of Management and Enterprise Development. Vol. 2, No. 1, pp. 12-26 Chong, Bessie; Martinsons, Maris G.; Wong, Michael / Adoption of e-learning for work-based training: an exploratory study of the Hong Kong apparel industry. September 2004; In: International Journal of Innovation and Learning. Vol. 1, No. 3, pp. 312-326

Journal Publications and Reviews

Chong, Bessie; Wong, Michael / Crafting an effective customer retention strategy: a review of halo effect on customer satisfaction in online auctions. 2005; In: International Journal of Management and Enterprise Development. Vol. 2, No. 1, pp. 12-26
Chong, Bessie; Martinsons, Maris G.; Wong, Michael / Adoption of e-learning for work-based training: an exploratory study of the Hong Kong apparel industry. September 2004; In: International Journal of Innovation and Learning. Vol. 1, No. 3, pp. 312-326

Chapters, Conference Papers, Creative and Literary Works
Chong, Bessie; Yang, Zhilin; Wong, Michael / Asymmetrical Impact of Trustworthiness Attributes on Trust, Perceived Value and Purchase Intention: A Conceptual Framework for Cross-cultural Study on Consumer Perception of Online Auction. September 2003; ICEC '03 - Proceedings of the 5th International Conference on Electronic Commerce. pp. 213-219