Dr. SO Jane

PhD - Marketing (University of Washington)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)

Visiting Assistant Professor

Dr. SO Jane

Contact Information

Address: 10-220, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428667
Fax: +852 34420346

Research Areas

  • Resource scarcity
  • Emotions
  • Perceptions of self versus others

Jane So is an Assistant Professor of Marketing at the City University of Hong Kong. She received her Ph.D. in Marketing from the Foster School of Business, the University of Washington. She received her M.S. in Marketing and B.A. in Buisness Administration from Seoul National University, Korea. Her research focuses on feelings of resource scarcity, emotions and perceptions of self versus others.


Journal Publications and Reviews
Conference Papers
Chapters, Conference Papers, Creative and Literary Works