Dr. RYOO Jun Hyun

Ph.D. - Business Administration, Marketing (The University of Western Ontario)
B.A. - Honors Business Administration (The University of Western Ontario)

Assistant Professor

Dr. RYOO Jun Hyun

Contact Information

Address: 10-222, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34427240
Fax: +852 34420346
Personal Web:

Jun Hyun (Joseph) Ryoo is an Assistant Professor of Marketing at College of Business, City University of Hong Kong. He received his Ph.D. in 2021, and B.A. in 2016, both from Ivey Business School, The University of Western Ontario. His research interests focus on addressing marketing problems involving unstructured data (e.g., texts, images) using econometric and machine learning methods. His previous research has appeared in Journal of Marketing, Journal of Retailing, and Customer Needs and Solutions.


Award Title Institution
Doctoral Fellow 2019 AMA-Sheth Foundation Doctoral Consortium

Teaching Areas

  • MKT8633 (Ph.D.): Empirical Marketing Research
  • MKT6613 (M.Sc.): Brand Marketing


Journal Publications and Reviews